Brand Tone

Professional, Solution-Oriented/Helpful, Authoritative/Knowledgeable, Modern/Innovative, Secure/Trustworthy

Brand Values

• •Efficiency
• •Financial Empowerment/Flexibility
• •Value Maximization
• •Innovation
• •Security & Trust
• •Support

Best Practices

• •Focus on Business Benefits, Not Just Features: Always translate what Cardit *does* into what it *means* for the business owner (e.g., "Pay invoices via credit card" becomes "Improve your cash flow by up to 55 days by paying invoices with your existing credit card").
• •Use Clear, Concise, and Professional Language: Avoid jargon where possible, or explain it clearly. Maintain a business-appropriate tone that instills confidence and trust.
• •Emphasize Solutions and Empowerment: Frame Cardit as a tool that empowers businesses to overcome financial hurdles and achieve greater control over their finances.
• •Maintain Authority Through Value: Regularly share insightful content (blog posts, tips, industry news analysis) that reinforces Cardit's expertise in business finance and payments, substantiating its authoritative voice.
• •Ensure Consistency Across All Channels: Whether it's website copy, social media updates, email marketing, or customer service interactions, the tone should remain consistently professional, helpful, and solution-oriented. Develop a simple style guide if needed.

Social Perception

Businesses Seeking Financial Tools, Fintech Solution, Problem Solver, Consideration of Fees

Copy Examples

• •Headline for a LinkedIn Ad: "Unlock Working Capital & Earn Rewards. Pay any business invoice with your existing credit card. Discover Cardit."
• •Website Banner Text: "Transform Your Business Payments. Turn invoices into reward-earning opportunities and extend your cash flow with Cardit."
• •Email Subject Line: "Is Your Invoice Payment Process Costing You Rewards and Flexibility?"
• •Social Media Post (Benefit-focused): "Stop letting supplier payment restrictions dictate your cash flow. With Cardit, use your credit card for all business invoices, improve liquidity, and maximise rewards. #BusinessFinance #CashFlow #SME"
• •Blog Post Title Idea: "5 Strategic Ways Cardit Helps You Optimize Business Expenses and Boost Your Bottom Line."