Brand Tone

Performance-Oriented, Motivational/Inspirational, Innovative/Technical, Passionate/Authentic, Supportive/Community-Focused

Brand Values

• •Innovation
• •Performance
• •Quality
• •Athlete-Centric
• •Inspiration
• •Leadership

Best Practices

• •Focus on the Athlete's Journey: Always frame product benefits in terms of how they help the swimmer achieve their goals, overcome challenges, and reach new levels of performance. Use aspirational language that resonates with determination and ambition.
• •Highlight Innovation with Purpose: When discussing technology or features, explain why it matters to the swimmer – how it translates to faster times, better training, or enhanced comfort and recovery. Avoid jargon without explanation.
• •Maintain an Authentic Voice: Stemming from its founders' backgrounds, the brand's voice should remain grounded in a genuine understanding and passion for swimming. Use language that swimmers use and understand.
• •Inspire and Empower: Incorporate motivational calls to action and phrases that encourage swimmers to believe in their potential and push their limits. Reinforce the idea that A3 Performance is a partner in their success.
• •Be Consistent Across All Channels: Ensure the tone – performance-driven, innovative, motivational, and authentic – is reflected in website copy, social media posts, product descriptions, and any marketing materials. This builds a strong, recognizable brand identity.

Social Perception

Positive for Innovation and Performance, Good Value, Trusted by Competitive Swimmers, Comfort and Fit, Growing Reputation

Copy Examples

• •Headline: Unleash Your Unstoppable. Body: The water doesn't know your limits. Neither should you. A3 Performance is engineered with cutting-edge technology to help you shatter records and redefine your best. Dive in. Dominate.
• •Headline: Innovation in Every Fiber. Speed in Every Stroke. Body: Born from a passion for swimming, built on relentless innovation. Our PHENOM tech suit isn't just made; it's meticulously crafted to give you the edge. Feel the difference. Be the A3 Performer.
• •Headline: Train Harder. Recover Smarter. Swim Faster. Body: Your dedication deserves gear that works as hard as you do. From our revolutionary BODIMAX sleeves to our performance-driven training suits, A3 Performance equips you to push further and bounce back stronger.
• •Headline: By Swimmers, For Swimmers. The A3 Advantage. Body: We know the grit, the sacrifice, the relentless pursuit of improvement. That's why we design swimwear and gear that meets the demands of champions, from your first practice to the Olympic podium. Experience gear that truly understands.
• •Headline: Your Best Has Just Begun. Body: Every lap, every set, every race is a chance to inspire. A3 Performance is here to support your journey, providing the technology and motivation to help you achieve what you once thought impossible. Lead. Innovate. Inspire.