Brand Tone

Customer-centric and responsive

Brand Values

• •Customer satisfaction
• •Responsiveness
• •Transparency
• •Commitment to improvement
• •Empathy

Best Practices

• •Monitor Brazilian consumer complaint websites like 'Reclame Aqui' to understand customer pain points.
• •Use customer feedback to proactively address issues and improve brand perception.
• •Respond to complaints in a timely and professional manner, demonstrating empathy and a commitment to resolution.
• •Highlight positive customer experiences and testimonials to showcase brand strengths.
• •Maintain a transparent and honest communication style, even when addressing negative feedback.

Social Perception

A brand that actively listens to and addresses customer concerns

Copy Examples

• •We understand your frustration and are committed to resolving this issue for you.
• •Your satisfaction is our top priority. Please allow us to make things right.
• •Thank you for bringing this to our attention. We are taking steps to prevent this from happening again.
• •We value your feedback and appreciate the opportunity to improve our services.
• •We are dedicated to providing you with the best possible experience.