Brand Tone

Aspirational yet Accessible, Friendly and Customer-Centric, Trendy and Stylish, Empowering, Informative and Reassuring.

Brand Values

• •Quality
• •Affordability
• •Customer Satisfaction
• •Style and Elegance
• •Empowerment
• •Accessibility & Convenience

Best Practices

• •Maintain a consistent brand voice across all platforms.
• •Use aspirational yet accessible language.
• •Focus on customer satisfaction and excellent service.
• •Highlight modern trends and stylish products.
• •Incorporate informative and reassuring content about policies.

Social Perception

CharmThings.pk aims to be perceived as a brand that offers stylish, high-quality, and affordable products, with a focus on customer satisfaction, accessibility, and empowerment. They want to inspire confidence, creativity, and elegance in their customers' everyday lives.

Copy Examples

• •Elevate your everyday with our exquisite collection of affordable jewelry. Style within reach!
• •Experience seamless shopping and exceptional customer service at CharmThings. Your satisfaction is our priority.
• •Stay on-trend with our stylish and modern pieces, designed to inspire confidence and elegance.
• •Discover high-quality products that reflect your unique style, all at prices you'll love.
• •Transform your space with our Fairy Lights & Lamps, adding charm and coziness to your home.