Brand Tone

Respectful, Honorable, Proud, Celebratory, Personal, Understanding, Quality-Focused, Craftsmanship-Oriented, Supportive, Community-Oriented

Brand Values

• •Respect for Service
• •Craftsmanship & Quality
• •Personalization & Meaning
• •Integrity & Trust
• •Community & Camaraderie

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Respectful, Proud, Personal, Quality-Focused, Supportive) with examples of do's and don'ts. This should be a reference for anyone creating content.
• •Understand Your Audience Deeply: Continuously engage with and learn about the military community. Use language and references that resonate authentically with them, showing genuine understanding of their values and experiences.
• •Prioritize Clarity and Respect: Military ranks, insignias, and creeds have specific meanings. Ensure all copy is accurate, respectful, and clearly communicates the product's purpose and significance. Avoid overly casual or flippant language.
• •Show, Don't Just Tell, Quality: Instead of just saying "high quality," use descriptive language that highlights the materials, craftsmanship, and attention to detail (e.g., "expertly engraved," "solid wood construction," "hand-finished").
• •Maintain Consistency Across All Touchpoints: Whether it's website copy, product descriptions, email communication, or any potential future social media, the tone should remain consistent to build a strong, recognizable, and trustworthy brand identity. Regularly review content to ensure it aligns with the established voice.

Social Perception

Authentic, Specialized, Trustworthy, Supportive

Copy Examples

• •Headline for a Custom Rank Plaque: "Honor Your Journey. Display Your Rank with Pride. Custom Crafted Just For You."
• •Social Media Post (if one existed) for a New Product: "Introducing our new custom NCO Creed display – meticulously crafted to honor the backbone of the Armed Forces. A tribute to your dedication and leadership. #NCOCreed #MilitaryPride #VeteranOwned"
• •About Us Snippet: "As a veteran-owned business, we understand the importance of service and sacrifice. At NCO Creative, we're dedicated to crafting high-quality, personalized tributes that honor your commitment and tell your story."
• •Product Description for a Shadow Box: "Preserve your legacy. Our custom shadow boxes are more than just displays; they are a testament to your service, achievements, and the memories you've made. Let us help you create a timeless tribute."
• •Email Subject Line for a Holiday Promotion: "A Gift of Honor: Personalized Military Tributes They'll Cherish Forever."