Brand Tone

Empathetic & Understanding, Inspiring & Empowering, Helpful & Informative, Passionate & Enthusiastic, Community-Focused

Brand Values

• •Health & Wellness
• •Quality & Taste
• •Inclusivity
• •Ease & Convenience
• •Natural & Wholesome Ingredients
• •Innovation

Best Practices

• •Embrace the Founder's Voice: Continuously draw inspiration from Liz's personal story and passion for healthy, delicious baking. Let this authentic experience shine through in the language used. Copy should feel personal and relatable.
• •Focus on Solutions and Empowerment: Frame copy around how Baking Redefined solves common gluten-free baking challenges (taste, texture, ease). Empower customers by highlighting how the products enable them to enjoy baking and delicious food without compromise.
• •Use Positive and Encouraging Language: Avoid language that focuses on restrictions. Instead, use uplifting, inspiring, and supportive words that highlight the joy and satisfaction of baking and eating well, even with dietary considerations. Words like "delicious," "joyful," "easy," "wholesome," "discover," and "create" fit well.
• •Be Clear, Helpful, and Transparent: Provide clear instructions, ingredient information, and baking tips. Honesty about what goes into the products and the benefits they offer builds trust and aligns with the health-conscious values of the brand.
• •Foster a Sense of Community: Encourage interaction, user-generated content, and sharing of baking experiences. Use inclusive language ("we," "us," "our community") to make customers feel part of the Baking Redefined family. Ask questions and invite dialogue in social media copy.

Social Perception

Problem Solver, Trustworthy, Resourceful, Positive & Supportive

Copy Examples

• •Headline: Finally, Gluten-Free Bread That Doesn’t Taste Like a Compromise. Body: Remember the joy of a truly satisfying slice of bread? At Baking Redefined, we do. Born from a personal journey with celiac disease, our easy-to-use gluten-free bread mixes are crafted with wholesome ingredients to bring back the delicious taste and texture you've been missing. Bake with love, bake with ease, bake redefined. #GlutenFreeJoy #BakingRedefined #TasteTheDifference
• •Headline: Your Healthy Baking Adventure Starts Here. Body: Tired of dietary labels dictating your baking joy? Baking Redefined offers a delicious range of gluten-free, keto-friendly, and paleo baking mixes that put health and flavor first. Create mouthwatering breads and treats with our simple mixes and wholesome ingredients. Let's redefine what healthy baking means, together! #HealthyBaking #GlutenFreeLiving #KetoBaking #PaleoFriendly #BakingRedefined
• •Headline: From Our Kitchen to Yours: The Secret to Effortless, Delicious Gluten-Free Bread. Body: We believe everyone deserves amazing bread. That's why our founder, Liz, poured her passion for healthy baking into creating Baking Redefined. Our carefully curated mixes make baking delicious, gluten-free bread at home simple and rewarding. Taste the passion in every slice! #EasyBaking #GlutenFreeBread #WholesomeGoodness #BakingRedefined
• •Social Media Post (with image of freshly baked bread): Caption: ✨ That feeling when your kitchen fills with the aroma of freshly baked, *actually delicious* gluten-free bread! ✨ Our Artisan Gluten-Free Bread Mix makes moments like these easy and oh-so-satisfying. What are you baking this weekend? Share your creations! #BakingRedefinedCommunity #GlutenFreePerfection #WeekendBaking #HealthyTreats
• •Product Description Snippet (for a specific mix): Text: Say goodbye to crumbly, tasteless gluten-free options! Our [Product Name] mix delivers a soft texture and rich flavor that will make you fall in love with baking all over again. Made with [Key Ingredient 1, Key Ingredient 2], it’s designed for easy preparation and happy taste buds. Bake worry-free and redefine your gluten-free experience. #GlutenFreeDelicious #EasyToMake #BakingRedefined