Brand Tone

Heartfelt & Personal, Authentic & Handcrafted, Warm & Appreciative, Customer-Oriented & Accommodating, Slightly Informative/Direct (Product Descriptions)

Brand Values

• •Craftsmanship & Quality
• •Love & Passion
• •Personalization & Uniqueness
• •Natural & Sustainable (Implied)
• •Customer Satisfaction & Service

Best Practices

• •Emphasize "Heart" and "Handmade": Consistently use words that convey emotion, care, and the artisanal nature of the products (e.g., "heartfelt," "handcrafted," "with love," "passion," "carefully made").
• •Focus on Storytelling: Frame products not just as objects, but as carriers of memories, emotions, and personal stories. Highlight how they contribute to special occasions or express feelings.
• •Maintain a Warm and Approachable Voice: Use language that is friendly, inviting, and personal. Address the customer directly and with warmth, as a small family business would.
• •Highlight Uniqueness and Personalization: Always bring forward the customizable aspect and the one-of-a-kind nature of wooden products, celebrating their natural characteristics.
• •Be Authentic and Transparent: While being warm, also be clear about the product's nature (e.g., natural wood variations). This builds trust and aligns with the value of authenticity.

Social Perception

A small, trustworthy family business that creates high-quality, heartfelt, and unique wooden items. Emphasis on "Handmade in Germany" appeals to customers seeking locally made, artisanal products. The products, often tied to significant life events (weddings, births, gifts of gratitude), aim to evoke positive emotional responses.

Copy Examples

• •More than just wood, it's a piece of heart. At WiensWood, we pour our passion into every handcrafted creation, making your special moments unforgettable. Discover unique, personalized wooden treasures, made with love in Germany.
• •Celebrate your forever with a touch of timeless elegance. Our handcrafted wooden wedding décor and personalized gifts are designed to tell your unique love story. Let WiensWood add a warm, natural touch to your special day.
• •Say 'thank you' in a way that lasts. Our personalized wooden gifts are a heartfelt expression of gratitude, beautifully crafted to show how much you care. A unique piece, from our hands to theirs.
• •Welcome little one with a gift as precious and unique as they are. Our lovingly handcrafted wooden keepsakes are made to be cherished for a lifetime. Personalized by WiensWood, celebrated by family.
• •From our workshop to your home, every WiensWood piece carries a story of passion and careful craftsmanship. We love turning beautiful, natural wood into something truly special for you. What can we create together? #WiensWood #HandmadeWithLove #Holzmanufaktur #PersonalizedGifts #MadeInGermany