Brand Tone

Personal and Relatable, Passionate and Creative, Caring and Trustworthy, Enthusiastic and Engaging

Brand Values

• •Handmade Quality
• •Natural Ingredients
• •Creativity and Uniqueness
• •Customer Care
• •Resilience and Passion
• •Ethical Considerations

Best Practices

• •Embrace Ashlee's Voice: Continue to weave in Ashlee's personal story and passion. Use "I" and "my" where appropriate to maintain that direct connection, especially in "About Us" sections, blog posts, or more personal social media updates.
• •Highlight the "Handmade in Maui" Aspect: Consistently reference the origin and the small-batch, handcrafted nature of the products. Use descriptive words that evoke quality, care, and the natural beauty of Hawaii (e.g., "aloha," "island-inspired," "crafted with care").
• •Focus on Sensory Details and Benefits: Describe the scents, textures, and how the products make the skin feel. Go beyond just listing ingredients to explain the *experience* of using Soaps by Ashlee Rose products (e.g., "creamy lather," "uplifting aroma," "skin feels soft and nourished").
• •Maintain a Positive and Enthusiastic Vibe: Use upbeat and inviting language. Share excitement about new products, customer feedback, and the creative process. Even when addressing issues like sensitive skin, the tone should be reassuring and helpful.
• •Be Authentic and Transparent: Continue to be open about the ingredients and the making process. If pop culture inspires a product, embrace that connection in a fun, relatable way. Authenticity builds trust and resonates with customers who appreciate small, honest businesses.

Social Perception

Highly Positive, Artisanal and Boutique, Trustworthy and Authentic, Visually Appealing and Giftable, Connected to Trends

Copy Examples

• •Instagram Post Caption (showcasing a new soap): "Say Aloha to your new shower obsession! ✨ Our [Soap Name] bar is handcrafted with love right here in Maui, using only the good stuff – simple, natural ingredients that your skin will thank you for. Get ready for [mention key scent/benefit, e.g., 'an amazing burst of citrus and a creamy lather']! Small batch, big love. Link in bio to snag yours! #HandmadeSoap #NaturalSkincare #SoapsByAshleeRose #MadeInMaui #SmallBusinessLove"
• •Product Description (for a sensitive skin soap): "Gentle care, made with passion. Our [Fragrance-Free Soap Name] is a soothing embrace for even the most sensitive skin. I started Soaps by Ashlee Rose because I know what it's like to need simple, pure skincare. That's why this bar is lovingly crafted in small batches with minimal, natural ingredients – no harsh stuff, just pure goodness. Give your skin the loving touch it deserves. #SensitiveSkinFriendly #NaturalSoap #HandmadeWithCare"
• •Facebook Ad Copy: "Tired of soaps that dry out your skin? 😥 Discover the Soaps by Ashlee Rose difference! I'm Ashlee, and I pour my heart (and the best natural ingredients!) into every bar I make in beautiful Maui. From unique, fun scents to fragrance-free options, find your perfect match for a luxurious, skin-loving cleanse. Shop our latest collection and feel the aloha! [Link to website] #SoapsByAshleeRose #HandmadeLuxury #SupportSmallBiz"
• •Email Newsletter Snippet (highlighting a customer favorite): "You guys are loving it, and we can see why! Our [Popular Soap Name] has been flying off the shelves. Maybe it's the [mention specific appealing quality, e.g., 'intoxicating blend of grapefruit and jasmine'] or the way it leaves your skin feeling silky smooth. Each bar is a little piece of handmade happiness, crafted by me (and a little help from my dad!). See what all the buzz is about! [Link to product]"
• •TikTok Video Idea (voiceover script for a soap-making video): "Hey everyone, it's Ashlee! ✨ Ever wonder how your favorite soaps get made? It all starts with simple, natural ingredients and a whole lot of passion. Today, I'm whipping up a batch of our [Soap Name] – look at those gorgeous swirls! Making these in small batches means every bar is unique and perfect for your skin. What scent should I create next? Let me know in the comments! 👇 #SoapMaking #BehindTheScenes #NaturalProducts #SoapsByAshleeRose #SmallBiz"