Brand Tone

Earthy, clean, natural, inspiring, and high-quality.

Brand Values

• •Natural
• •Organic
• •High-Quality
• •Efficacy
• •Clean Living
• •Aesthetically Pleasing
• •Inspiring
• •Intentional

Best Practices

• •Use visually cohesive imagery: Continue using earthy, clean, and nature-inspired visuals across all platforms to reinforce the brand's identity and values.
• •Personalize where possible to build community.
• •Highlight the efficacy and quality of natural products.
• •Maintain a consistent tone that is aesthetically pleasing and inspiring.
• •Focus on building widespread recognition through customer engagement and positive reviews.

Social Perception

Positive perception of high-quality products and good customer service. Aesthetically pleasing and inspiring with a growing, but not yet mainstream, presence.

Copy Examples

• •"Discover the beauty of nature with our botanically dyed scarves, crafted with intention and care."
• •"Experience the high-quality difference of our organic beauty products, designed for clean living."
• •"Nourish your skin with our naturalfound collection, where nature meets efficacy."
• •"Transform your daily routine into a wellness ritual with our earth-inspired essentials."
• •"Embrace a healthy lifestyle with our curated selection of seasonal, unique, and intentional products."