Brand Tone

Creative & Artistic, Warm & Friendly, Personal & Heartfelt, Appreciative & Engaging, Primarily French, with English accessibility

Brand Values

• •Handmade Quality & Craftsmanship
• •Personalization & Uniqueness
• •Customer Satisfaction
• •Creativity & Passion
• •Emotional Connection

Best Practices

• •Embrace "Handmade with Love": Consistently weave in language that emphasizes the care, passion, and personal touch that goes into each creation. Use words like "handcrafted," "artisan," "made with passion," "unique."
• •Focus on Personalization and Storytelling: Frame products not just as items, but as ways to capture memories, celebrate milestones, or express individuality. Encourage customers to envision their own stories embedded in the products.
• •Maintain a Warm and Approachable Voice: Use friendly language, engaging questions, and appreciative tones. Emojis (like ✨, 💖, 🫶🏼) can be used appropriately to enhance warmth, especially on social media.
• •Be Authentic and Transparent: Sharing the creation process, talking about the passion behind the brand, and responding genuinely to customer interactions builds trust and reinforces the handmade, personal nature of LijoCrea.
• •Use Consistent Language (Bilingual Considerations): While the primary audience may be French-speaking, ensure that English copy maintains the same core tone and values. If translating, ensure the emotional nuances are preserved. Clearly indicate language options where available.

Social Perception

Positive, Trusted, Artistic & Talented, Good for Gifting

Copy Examples

• •Carry your cherished moments close to your heart. ✨ Our new handcrafted necklaces are waiting for your unique touch. Personalize yours today and let us create a piece as special as your story. #HandmadeWithLove #LijoCrea #PersonalizedJewelry
• •Planning a special celebration? 💍 Let our unique wooden place markers add a touch of handmade charm to your tables. Crafted with love, personalized for your perfect day. DM us to bring your vision to life! #WeddingDecor #Baptism #EventStyling #LijoCrea
• •From a simple idea to a treasured keepsake. 💖 Watch the magic happen as we pour our hearts into crafting your personalized resin keychain. Each swirl of color, each carefully placed letter, made just for you. What will we create together? #HandmadeProcess #ResinArt #CustomGifts #LijoCreaCreation
• •Unleash your creativity! 🎨 Our new collection of intricate laser cut files and Lightbox designs is now available on Etsy. Perfect for your next DIY project or handmade gift. Link in bio to explore! #LaserCutFiles #SVGfiles #DIYCrafts #CraftersGonnaCreate #LijoCreaDigital
• •To our wonderful LijoCrea family, thank you for sharing your special moments with us! 🫶🏼 Seeing our creations become part of your celebrations and cherished gifts warms our hearts more than words can say. Keep sharing your photos with #LijoCreaLove! #CustomerAppreciation #HandmadeCommunity #PersonalizedGifts