Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Caring and Customer-Centric, Authentic and Transparent, Playful and Humorous

Brand Values

• •Quality and Craftsmanship
• •Customer Happiness and Satisfaction
• •Passion and Dedication
• •Community
• •Gentle Care & Well-being
• •Joy and Making People Feel Good

Best Practices

• •Always Prioritize Warmth and Friendliness: Use inclusive language (e.g., "lovelies," "HaarAnkerFamily"), emojis where appropriate (especially 🦋 and ⚓️), and a conversational style. Avoid overly formal or corporate jargon.
• •Inject Passion and Enthusiasm: Let your genuine love for the products and the brand shine through. Use positive, upbeat language and express excitement.
• •Focus on Customer Benefit and Happiness: Frame product descriptions and communications around how they will make the customer feel or solve a problem for them (e.g., comfort, style, gentleness, joy).
• •Maintain Authenticity and Transparency: Don't be afraid to share the "small business" journey. Be honest and open. If a mistake happens, address it with the same caring and friendly tone.
• •Engage and Build Community: Actively use your signature emojis and hashtags. Respond to comments and messages in a way that fosters connection and makes followers feel seen and appreciated. Encourage interaction.

Social Perception

Highly Positive, Trusted, Lovingly Curated, Community-Oriented, Supportive of a Small Business

Copy Examples

• •(Instagram Post for a New Scrunchie Collection): 🦋✨ Hello lovelies! ✨🦋 Get ready to wrap your hair in pure happiness! Our new handmade scrunchie collection has just landed, crafted with the softest fabrics and a whole lotta love. Say goodbye to snags and hello to all-day comfort and style! Which one will be your new favorite? #HaarAnker #HandmadeWithLove #ScrunchieLove #NewCollection #HappyHairDays
• •(TikTok Video Caption - Packing an Order): ⚓️ Packing up sunshine and good hair days! ☀️ Seeing your orders come through makes our hearts do a little happy dance. 🥰 Thank you for being the BEST community a small business could ask for! PS: Maybe a little extra sparkle found its way into this one 😉🦋 #HaarAnker #SmallBusinessLove #PackingOrders #CustomerLove #BehindTheScenes #MakingMagic
• •(Website Product Description - Fingerbrush): Tired of tangles and tears? So were we! That's why we swear by our amazing Fingerbrush. It glides through hair like a dream (even on the most sensitive scalps!), making detangling a breeze and leaving your hair feeling super soft and happy. Give your hair the gentle care it deserves! ❤️ #HaarAnker #HappyHair #TangleFree #GentleCare #MustHaveBrush
• •(Facebook Ad - General Brand Awareness): At Haar-Anker, we believe your hair accessories should be as unique and wonderful as you are! 💖 From our lovingly handmade scrunchies to hair-loving brushes, every piece is chosen and created with care, passion, and a sprinkle of joy. Join our amazing community and discover why a little Haar-Anker can make a big difference to your day! ✨ Shop now and feel the love! #HaarAnker #HairLove #Handmade #CommunityLove #JoyfulAccessories
• •(Email Newsletter Snippet - Thank You Note): Hey #HaarAnkerFamily! 🦋 We just wanted to send a HUGE thank you from the bottom of our hearts for all your incredible support. Every like, comment, and order means the world to us and allows us to keep doing what we love – creating beautiful things that make you smile! We're so grateful to have you on this journey with us. Sending you all the good vibes! 💖 The Haar-Anker Team ⚓️