Tono de Marca

Functional & Reassuring, Quality-Conscious, Modern & Sleek, Travel-Oriented

Valores de Marca

• •Quality
• •Durability
• •Functionality/Practicality
• •Customer-Centricity
• •Making Travel Enjoyable

Mejores Prácticas

• •Prioritize Clarity and Conciseness: Focus on conveying the key benefits (durability, lightweight, security, smooth wheels) directly and clearly. Avoid overly florid or complicated language.
• •Highlight Quality Materials and Features: Consistently mention specific quality indicators like polycarbonate shells, YKK zippers, TSA locks, and specialized wheel technology to reinforce the value proposition.
• •Maintain a Confident and Reassuring Voice: Use language that instills confidence in the product's reliability and ability to protect belongings and ease travel.
• •Use Action-Oriented Language Focused on the Traveler's Benefit: Frame features in terms of how they improve the travel experience (e.g., "Navigate airports with ease," "Pack more efficiently," "Travel with peace of mind").
• •Ensure Visual and Textual Consistency: While this focuses on copywriting, ensure the modern, clean aesthetic of the products and website is reflected in the sleekness and professionalism of the text. If reactivating social media, align the tone across all platforms, adapting slightly for the nuances of each (e.g., more conversational on Instagram while still being informative).

Percepción Social

Generally perceived as a reliable, good-value luggage brand that offers quality comparable to more expensive options. Customers appreciate the design, durability, and features like spinner wheels and TSA locks. It's seen as a smart choice for travelers looking for dependable luggage without overspending.

Ejemplos de Copy

• •Headline: Travel Smarter, Not Harder. Hanke Luggage: Engineered for Your Journey. Body: Focus on your adventure, not your baggage. Our [Product Name] suitcase combines lightweight, durable polycarbonate with ultra-smooth 360° spinner wheels and a secure TSA lock. Pack intelligently, travel effortlessly.
• •Headline: Quality You Can Feel. Journeys You’ll Remember. Body: From the robust YKK zippers to the resilient hard shell, every Hanke suitcase is built to withstand the rigors of travel. Experience the confidence of dependable luggage, trip after trip.
• •Headline: Modern Design. Timeless Reliability. Meet the Hanke [Series Name]. Body: Arrive in style and with peace of mind. The Hanke [Series Name] offers a sleek aesthetic backed by practical features designed for the modern traveler. Discover organized packing and effortless mobility.
• •Headline: Your Adventure Awaits. Your Luggage is Ready. Body: Don't let your luggage hold you back. Hanke delivers lightweight strength and smart design, ensuring your belongings are secure and easy to manage, wherever your travels take you.
• •Headline: The Art of Packing, Perfected. With Hanke. Body: Thoughtful compartments, durable materials, and a focus on effortless handling. Our luggage isn't just a bag; it's a travel companion designed to make every journey smoother. Explore the Hanke collection.