Brand Tone

Professional, Expert, Reliable, Solution-Oriented, Direct and Clear

Brand Values

• •Safety and Protection
• •Quality
• •Expertise and Knowledge
• •Comprehensive Solutions
• •Customer Focus (B2B oriented)

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining the core tone (e.g., Expert, Reliable, Direct), key terminology, "do's and don'ts" for language, and examples. This ensures anyone creating content understands the desired voice.
• •Prioritize Clarity and Precision: Given the technical nature of ESD products, copy should be unambiguous and accurate. Avoid jargon where possible, or explain it clearly if necessary for the target audience. Focus on providing factual information that helps customers make informed decisions.
• •Emphasize Expertise and Solutions: Frame content around solving customer problems related to ESD. Highlight the technical knowledge behind the products and the company's ability to provide effective solutions and advice. Use case studies or application notes where appropriate.
• •Maintain Professionalism Across All Channels: Whether it's website copy, email newsletters, social media (especially LinkedIn for B2B), or customer service interactions, the professional and reliable tone should be consistent. Avoid overly casual language, slang, or humor that might undermine credibility in this technical field.
• •Focus on Benefits and Compliance: While detailing features is important, always link them back to the core benefits for the customer – protecting sensitive devices, ensuring operational safety, meeting industry standards, and preventing financial losses due to ESD damage. Clearly state compliance with relevant ESD standards.

Social Perception

As a Specialized Supplier, Reliability in a Technical Field, B2B Focus, Limited Mainstream Visibility

Copy Examples

• •Headline for a new ESD workstation toolkit: "**Optimize Your EPA: Comprehensive ESD Workstation Kits for Maximum Protection.** Ensure full compliance and safeguard sensitive components with our expertly curated ESD toolkits. Everything you need, precisely where you need it."
• •Social media post (LinkedIn focused) about a new blog article: "**Understanding IEC 61340-5-1: Key Updates & Implications for Your ESD Control Program.** Our latest article delves into the critical changes in the industry's leading standard. Read now to ensure your facility remains compliant and your products protected. #ESDsafety #IEC61340 #ElectronicsManufacturing #ExpertAdvice"
• •Email subject line for a promotion on ESD flooring: "**Prevent Costly ESD Damage: Explore Our Durable, High-Performance ESD Flooring Solutions.**"
• •Product description snippet for an ESD wrist strap: "**Reliable Grounding, Assured Protection.** Our ergonomic ESD wrist straps provide a secure and continuous path-to-ground, essential for handling sensitive electronics. Compliant with [mention specific standard, e.g., ANSI/ESD S20.20], ensuring optimal operator safety and product integrity."
• •About Us section snippet: "At ESDSAFE B.V., we are dedicated to providing complete and reliable ESD protection solutions. With years of expertise and a commitment to quality, we empower businesses to safeguard their valuable electronic components and maintain the integrity of their manufacturing processes. Your safety, our priority."