Brand Tone

Reassuring, Trustworthy, Enthusiastic, Positive, Direct, and Informative.

Brand Values

• •Child and Maternal Well-being
• •Quality and Satisfaction
• •Trust and Security
• •Customer Support
• •Accessibility

Best Practices

• •Consistently mention quality, safety, and satisfaction guarantees in relevant communications (product pages, checkout process, customer service interactions).
• •Even when addressing potential problems (e.g., in FAQs), frame solutions in a reassuring and optimistic way.
• •Use straightforward language, especially when addressing customer concerns about shipping, returns, or payment security.
• •Highlight positive customer reviews and testimonials to reinforce trust and social proof.
• •Maintain an enthusiastic and positive tone in marketing materials, focusing on the happiness and well-being of babies and mothers.

Social Perception

Positive perception among purchasing customers, who highlight product quality, accurate descriptions, and good service.

Copy Examples

• •100% Money Back Guarantee 30j
• •Tracked HOME Delivery
• •Free Returns
• •Nos produits font fureur dans le monde entier ! (Our products are all the rage all over the world!)
• •VIP LIST for customers to receive exclusive offers and gifts.