Brand Tone

Caring and Compassionate, Trustworthy and Scientific, Positive and Engaging, Professional

Brand Values

• •Animal Health and Well-being
• •Quality and Efficacy
• •Scientific Approach/Innovation
• •Trust and Reliability
• •Customer Education

Best Practices

• •Always Prioritize Pet Well-being: Every piece of copy should reflect a genuine care and concern for animals. Emphasize benefits to the pet's health, happiness, and comfort.
• •Maintain a Knowledgeable and Confident Voice: Use clear, precise language, especially when discussing product benefits or the science behind them. Avoid overly casual slang while still being accessible. Sound like the experts you are.
• •Be Empathetic to Pet Owners' Concerns: Acknowledge the challenges and worries pet owners face. Position the brand and products as helpful solutions and a supportive partner in their pet care journey.
• •Ensure Clarity and Transparency: Clearly explain product ingredients, usage, and expected outcomes. Avoid jargon where possible, or explain it simply. Honesty builds trust.
• •Use Positive and Reassuring Language: While addressing health concerns, maintain an optimistic and reassuring tone. Focus on solutions and improvements rather than dwelling excessively on problems. On social media, balance informative content with uplifting and engaging posts.

Social Perception

Reputable and beneficial brand for pet health.

Copy Examples

• •Give your furry friend the vibrant health they deserve. Our scientifically formulated [Product Name] supports their natural defenses and promotes overall well-being, day after day.
• •Is your companion struggling with a sensitive tummy? Biogen Lab's [Product Name for Digestive Health] offers a gentle, effective solution, backed by research, to restore digestive balance and bring back their happy bark (or meow).
• •At Biogen Lab, your pet's health is our passion. For over [Number] years, we've dedicated ourselves to developing innovative, research-driven solutions to help them live their best lives. Trust the science, see the love.
• •We love seeing your healthy, happy pets! Share a photo of your Biogen Lab companion using #BiogenLabPets for a chance to be featured. Because a healthy pet means a happy home.
• •Unlock a shinier coat and healthier skin for your beloved pet. Biogen Lab's [Product Name for Coat Health] is expertly crafted with essential nutrients to nourish from within. Witness the visible difference.