Brand Tone

Educational & Informative, Authoritative & Trustworthy, Caring & Compassionate, Supportive & Community-Oriented, Professional & Responsible

Brand Values

• •Ethical Treatment of Animals
• •Responsibility
• •Education
• •Transparency
• •Community
• •Animal Welfare Over Profit

Best Practices

• •Reinforce trust by highlighting the organization's dedication to animal welfare and ethical breeding.
• •Empower breeders by offering knowledge and resources.
• •Provide transparency for families seeking a pet companion.
• •Offer exclusive resources and discounts to members.
• •Avoid purely sales-driven language without an educational or supportive element.

Social Perception

RPBA is perceived positively as a supportive and valuable organization that champions ethical breeding and provides useful resources. Pet buyers see increased trust and safety when dealing with RPBA registered breeders, as it implies adherence to ethical standards.

Copy Examples

• •Responsible Pet Breeders Australia is more than an organization; we are a community dedicated to the highest standards of animal welfare and ethical breeding.
• •We empower breeders with knowledge and provide transparency for loving families seeking their perfect companion.
• •Explore your member benefits, including access to our exclusive resource library and discounts at the RPBA Shop, stocked with everything you need to provide the best care.
• •Because every new life deserves the best start. #RPBA #ResponsiblePetOwnership #EthicalBreeding
• •Vet Approved & Recommended Products for dog and cat breeders and pet owners.