Brand Tone

Playful, Energetic, Confident, and Accessible

Brand Values

• •Quality and Durability
• •Style and Trendiness
• •Self-Expression and Confidence
• •Accessibility
• •Mexican Heritage (Subtle)

Best Practices

• •Use playful and energetic language to highlight the 'bling bling' aspect.
• •Emphasize the durability and waterproof qualities of the jewelry.
• •Incorporate Spanish phrases or words to connect with the brand's Mexican roots (e.g., 'Los Más Hot').
• •Focus on empowering self-expression and confidence through accessible style.
• •Balance trendiness with the timeless appeal of quality craftsmanship.

Social Perception

A trendy, accessible brand that empowers self-expression through durable and stylish jewelry. It offers quality pieces for everyday wear, embracing its Mexican inspiration while focusing on modern materials and trends.

Copy Examples

• •Shine bright, babe! ✨ Our stainless steel bling is waterproof, tarnish-resistant, and ready for anything!
• •Level up your everyday sparkle with our 'Los Más Hot' collection. 🔥 Durable glam that lasts!
• •Don't be afraid to make a statement! Our gold-plated pieces are designed to keep up with your busy lifestyle, rain or shine. 💧
• •Bling Bling that lasts! ✨ Discover jewelry that’s both stylish and strong, crafted for your everyday adventures.
• •Treat yourself to a touch of lujo without breaking the bank! Our pieces are hypoallergenic, waterproof, and always on trend.