Tono de Marca

Passionate & Purpose-Driven, Creative & Artisanal, Approachable & Engaging, Empowering & Affirming, Humorous & Relatable (on TikTok)

Valores de Marca

• •Inclusion & Diversity
• •Uniqueness & Self-Expression
• •Quality & Durability
• •Craftsmanship & Passion
• •Social Justice & Equality
• •Innovation

Mejores Prácticas

• •Always Lead with Purpose: Infuse the core values of inclusion, uniqueness, and social justice into your messaging, even subtly. Let the "why" behind the brand shine through.
• •Embrace Authenticity: Use Alexia's genuine voice and passion. Share the story behind the brand and the creative process to build a personal connection.
• •Speak Directly to Your Audience: Use "you" and "your" to make the copy engaging and personal. Invite interaction and make customers feel like part of the Lunael Handmade community.
• •Highlight Craftsmanship & Quality: Consistently mention the "handmade" aspect, the quality of materials (like stainless steel, water-resistance), and the durability of the jewelry.
• •Adapt to the Platform, Maintain Core Identity: While the tone on TikTok might be more informal and humorous than on the website's "About Us" page, the underlying values and brand personality should remain consistent. The playful side should still feel aligned with the passionate, purpose-driven artisan.

Percepción Social

The brand aims to connect with individuals who value uniqueness, self-expression, and ethical considerations like inclusion and social justice. Emerging Brand. Positive Self-Portrayal.

Ejemplos de Copy

• •Instagram Post Caption (Showcasing a mixed-metal piece): Gold or silver? Why not both? ✨ Our customizable pieces celebrate the beauty of blending, just like the diverse world we live in. Hand-stamped with your story, crafted with passion. Wear your values, boldly. #LunaelHandmade #InclusionIsBeautiful #UniqueJewelry #HandmadeWithPurpose #StandOut
• •Facebook Ad Copy (Targeting ethically-minded consumers): More than just jewelry, it's a statement. Lunael Handmade is crafted for those who believe in a more inclusive and equal world. Each piece is a fusion of passion, durability, and your unique story. Design yours today and wear the change. #LunaelHandmade #JewelryWithValues #SocialJustice #HandmadeJewelry #EthicalFashion
• •TikTok Video Concept (Voiceover by Alexia): (Video shows close-ups of stamping, then someone proudly wearing a custom piece) They said pick a side. I said, why not create a new one? At Lunael Handmade, we're all about breaking molds and celebrating YOU. Every piece tells a story – what will yours say? Let's craft it together! 💖 #HandmadeRevolution #BeUnique #CustomJewelry #MontrealArtist #DiversityRocks
• •Website Homepage Banner Text: LUNAËL HANDMADE: Jewelry as Unique as You Are. Crafted with Passion. Worn with Purpose. Championing Inclusion with Every Piece.
• •Email Newsletter Snippet (Highlighting a new collection): Hello [Customer Name], ready to express your inner sparkle? Our new 'Unity' collection is here – blending strength and style, just for you. Each piece is handcrafted in Montreal, designed to last, and carries our commitment to a world where everyone belongs. Discover the collection and find the piece that speaks to your soul. #WearYourStory #LunaelHandmade