Brand Tone

warm, caring, and personal

Brand Values

• •Handmade Quality & Craftsmanship
• •Personalization
• •Care & Love
• •Safety & Cleanliness

Best Practices

• •Emphasize "Handmade" and "Personalized": Consistently highlight these unique selling propositions as they strongly convey care and individuality.
• •Use Warm and Gentle Language: Incorporate words like "love," "care," "tiny," "special," "gentle," and "cherish" to maintain the nurturing tone.
• •Tell a Story (Implicitly or Explicitly): Frame products not just as items, but as part of the special journey of welcoming a new baby.
• •Maintain a Personal Connection: Use "you" and "your" frequently to speak directly to the parent or gift-giver. Phrases like "especially for you" reinforce this.
• •Show, Don't Just Tell, the "Love": Beyond stating products are "made with love," describe the careful process or the thought behind the designs to demonstrate this value.

Social Perception

small, artisanal business catering to new parents or those looking for unique baby gifts.

Copy Examples

• •Instagram Post: Each tiny stitch, crafted with love. Our personalized baby sets are more than just gifts; they're keepsakes made especially for your little one. Discover the perfect welcome home present at manuk.fr. #handmadebaby #personalizedgift #madewithlove
• •Website Banner: Celebrating New Beginnings. Handmade treasures, personalized for your bundle of joy.
• •Product Description: Welcome your newest arrival with this lovingly handcrafted [Product Name]. Made in our smoke-free studio, we pour care into every detail, ensuring a soft and special touch for your baby.
• •Email to New Subscriber: Welcome to the Manuk France family! We're so happy to have you. Discover our world of handcrafted baby gifts, made with a sprinkle of love and a whole lot of care, ready to be personalized just for you.
• •Promotional Ad: Searching for a truly special baby shower gift? At Manuk France, we create beautiful, handmade items that speak from the heart. Personalize your gift today and make it unforgettable.