Brand Tone

Professional, Authoritative, and Supportive

Brand Values

• •Security
• •Reliability
• •Compliance and Legitimacy
• •Customer Support/Assistance
• •Accessibility (of services)
• •Experience/Expertise

Best Practices

• •Prioritize clarity and precision: Given the technical and official nature of the services, use clear, unambiguous language. Avoid jargon where possible, or explain it thoroughly. This builds trust and ensures understanding.
• •Emphasize security and reliability: Consistently weave in terms related to security, certification, legal validity, and reliability, as these are core to the brand's offerings and value proposition. Mention AgID accreditation where relevant.
• •Maintain a Formal and Professional Demeanor: While being helpful, avoid overly casual language, slang, or excessive humor. The tone should reflect the seriousness and importance of the services provided.
• •Be Customer-Centric and Supportive in Informative Content: When explaining services or providing support, adopt a helpful, guiding tone. Anticipate customer questions and provide comprehensive answers.
• •Ensure Consistency Across All Channels: Whether it's website copy, email communication, support documentation, or any (future) social media, the professional, authoritative, and supportive tone must be consistent to build a strong, recognizable brand identity. Develop a simple style guide if one doesn't exist.

Social Perception

As an Enabler: Italiamail would likely be perceived by its users as a necessary enabler for interacting with Italian public administration, for secure digital communication, and for conducting business online securely.

Copy Examples

• •Headline (PEC Service): Your Certified Email: Legally Valid, Secure, and Reliable with Italiamail. Body: Navigate official communications with confidence. Italiamail, an AgID accredited provider, offers robust PEC solutions ensuring the legal validity and security of your digital correspondence. Activate yours today.
• •Social Media Post (SPID Service - if they had one): Unlock Italy's Digital Services with SPID. Italiamail provides your secure digital identity, simplifying access to online public administration. Get your SPID quickly and easily. Learn more on italiasoft.it.
• •Website Banner (Digital Signature): Sign Documents Digitally, Anywhere. Legally Binding Digital Signatures from Italiamail. Secure your agreements and streamline your workflows.
• •Email to Potential Business Client (Hosting/Security): Subject: Enhance Your Business's Online Security and Performance with Italiamail. Body: Dear [Client Name], At Italiamail, we understand the critical importance of secure and reliable online infrastructure. From SSL certificates to dedicated hosting solutions, our AgID accredited services are designed to protect your digital assets and ensure optimal performance. Let's discuss how we can support your business needs.
• •About Us Snippet (emphasizing trust): For over [Number] years, Italiamail has been a trusted Certification Authority, accredited by AgID, dedicated to providing secure and certified digital services across Italy. Our commitment is to your digital security and peace of mind.