Brand Tone

Helpful, Informative, and Reassuring

Brand Values

• •Transparency
• •Customer Satisfaction
• •Security
• •Competitive Pricing
• •Quality Products

Best Practices

• •Be Transparent and Honest: Especially regarding aspects like shipping times from international suppliers.
• •Focus on clear and helpful communication.
• •Reinforce security measures and guarantees offered.
• •Maintain competitive pricing while highlighting value.
• •Address potential concerns proactively in your content.

Social Perception

Trustworthiness and Customer Focus

Copy Examples

• •"We offer a 3-month warranty on all products."
• •"Your security is our priority. We use SSL certificates and Mercado Pago for safe transactions."
• •"Due to our international suppliers, shipping times may be longer. Please see our FAQ for details."
• •"We aim to provide quality products at competitive prices."
• •"Our 'About Us' page details our commitment to customer satisfaction and transparency."