Brand Tone

humorous, witty, sarcastic, relatable, bold, and unapologetic

Brand Values

• •Humor and Lightheartedness
• •Self-Expression and Personality
• •Relatability
• •Authenticity and Attitude
• •Support for Independent Creators & Black-Owned Business
• •Quality
• •Empowerment

Best Practices

• •Embrace the Wit and Sarcasm: Consistently use humor, playful sarcasm, and witty remarks that align with the existing product descriptions and "About Us" page. Don't be afraid to be a little cheeky.
• •Keep it Relatable: Focus on common, everyday experiences, thoughts, and feelings, especially those related to work, daily struggles, and the love for coffee, tea, or the occasional stronger beverage.
• •Be Bold and Unapologetic: Reflect the "attitude" mentioned in the brand's vision. The copy should sound confident and direct, not shying away from being a bit edgy or irreverent when appropriate (like the "side-eye if you're rude" comment).
• •Stay Conversational and Informal: Write as if you're talking to a friend. Use contractions, colloquialisms (where appropriate), and a generally relaxed language style. Avoid overly formal or corporate jargon.
• •Highlight Self-Expression and Empowerment: Continuously tie the products back to the idea of expressing one's mood, personality, and even a touch of rebellion or empowerment, echoing the "Your Mug. Your Mood." philosophy and the spirit of some of the more statement-making mugs.

Social Perception

Customers and the public generally perceive Feeling Muggy positively, appreciating the design, humor, engagement, unique and expressive products, and support for being a Black-owned business.

Copy Examples

• •Facebook/Instagram Ad: "Adulting is basically just winging it with caffeine. Our 'Probably Wine' mug gets it. Grab yours and let your mug do the talking. 🤫 #FeelingMuggy #CoffeeOrWine #TheStruggleIsReal"
• •Product Description Snippet (for a sassy mug): "Warning: May spontaneously start telling the truth before 10 AM. This mug isn't just a beverage holder; it's a public service announcement. You're welcome. 💁‍♀️☕"
• •TikTok Video Caption: "Mood: Officially sponsored by coffee and chaos. This mug understands. Link in bio if your spirit animal is also a slightly unhinged caffeine fiend. #MorningVibes #FueledByCaffeine #FeelingMuggyLife"
• •Email Subject Line: "Your Couch Called. It Misses You (and This Mug)."
• •Website Banner Text: "Life’s too short for boring mugs. Sip with attitude. Shop Feeling Muggy – where your mug has as much personality as you do (or more, on Mondays)."