Brand Tone

Edgy & Bold, Authentic & Community-Focused, Modern & Trendy, Enthusiastic

Brand Values

• •Passion for Automotive Culture
• •Community & Belonging
• •Style & Aesthetics
• •Authenticity

Best Practices

• •Speak their language authentically.
• •Develop a "Voice Guide": Create a simple document outlining key brand voice characteristics (e.g., "Passionate, not arrogant," "Edgy, not offensive," "Knowledgeable, not condescending"), with examples of "say this, not that."
• •Embrace Storytelling: Share the passion behind designs, the inspiration from car culture, or highlight customer stories to build a deeper connection beyond just selling products.
• •Showcase user-generated content.
• •Engage with followers.

Social Perception

Stylish & Cool, Authentic to its niche, a brand that empowers customers to showcase their identity and passion

Copy Examples

• •Fuel your passion. Drive your style.
• •Gear up. Stand out.
• •Drift culture is a lifestyle. Live it.
• •Designed by enthusiasts, for enthusiasts.
• •More than apparel, it's a statement.