Brand Tone

Innovative, Enthusiastic, Solution-Oriented, Community-Focused, Aspirational

Brand Values

• •Sustainability
• •Innovation
• •Family
• •Community
• •Accessibility
• •Versatility
• •Customer-Centricity

Best Practices

• •Highlight the eco-friendly aspects of Ferla bikes in all communications.
• •Focus on the fun and family-oriented benefits when targeting family bikes.
• •Emphasize cost-effectiveness and versatility for commercial bike solutions.
• •Address customer service concerns proactively and transparently.
• •Showcase customer success stories and testimonials to build trust.

Social Perception

Ferla aims to be perceived as an innovative and sustainable brand that offers practical solutions for businesses and families. While it enjoys positive recognition for fun and utility, it also needs to address concerns about quality and customer service to enhance its overall image.

Copy Examples

• •"Ferla Bikes: Revolutionizing mobile business, one sustainable ride at a time!"
• •"Unleash family fun with Ferla Family Bikes – making memories on every ride!"
• •"Start your coffee empire with our customizable and eco-friendly Ferla coffee bike!"
• •"Join the Ferla community and share your biking adventures!"
• •"Ferla: Your partner in sustainable transportation, for business and family!"