Brand Tone

Friendly and Relatable, Enthusiastic and Passionate, Inspiring and Empowering, Supportive and Community-Oriented, Creative and Fun

Brand Values

• •Creativity and Personalization
• •Quality and Craftsmanship
• •Joy and Fun in Organization
• •Community
• •Empowerment

Best Practices

• •Embrace a Friendly, Conversational Style: Use warm, inviting language like "Hey there," "lovely people," "planner besties." Avoid overly formal or corporate jargon.
• •Inject Enthusiasm and Passion: Let your genuine love for planning shine through. Use positive and energetic words that convey excitement about the products and the act of planning itself (e.g., "magic," "heart skip a beat," "exciting").
• •Focus on "You" (the Customer): Address the customer directly and focus on how your products benefit them and empower their creativity and organization.
• •Highlight the Handmade, Personal Touch: Remind customers that items are crafted with care, which adds to their uniqueness and value.
• •Foster Community and Connection: Use inclusive language, ask questions to encourage engagement, and share the journey of the brand to build a stronger connection with your audience.

Social Perception

Positive, Community-Focused, Handmade/Artisanal, Trusted

Copy Examples

• •✨ Hello, planner besties! ✨ Ready to sprinkle some magic onto your week? Our latest collection of handmade dashboards is here to make your planner as unique and fabulous as YOU are! Which design is calling your name? Let us know below! 👇 #AnniesPlannerShop #PlannerLove #HandmadeMagic #GetOrganizedInStyle
• •Your planner is your personal command center – let's make it shine! 🌟 Our custom name dashboards are lovingly handmade to reflect YOUR unique style. Just tell us your vision, and we'll bring the fun and function, helping you conquer your days with a planner that's 100% you. Because life’s too short for boring planners!
• •Hey Lovely! 👋 Just a little note from Annie's Planner Shop to say THANK YOU for being part of our amazing community! We're busy crafting new goodies to help you make planning exciting again. Sneak peek coming soon – stay tuned and happy planning! 😉 #PlannerCommunity #CreativePlanning
• •Life's a beautiful mess, but your planner doesn't have to be! 😉 Discover handmade accessories to inspire and organize. Let's make planning fun, together! Shop Now!
• •Hey planner fam! Annie here! 👋 Watch me pack this super cute order filled with handmade goodies. We believe planning should be a joy, not a chore. Our accessories are designed to add that spark of fun and personality to your day. What are you planning this week? ✨ #PlannerAddict #SmallBusiness #HandmadeWithLove #Organization