Brand Tone

Passionate & Enthusiastic, Creative & Aesthetic, Friendly & Approachable, Community-Oriented, Modern & Trendy

Brand Values

• •Joy of Reading
• •Creativity & Imagination
• •Community Connection
• •Inclusivity & Representation
• •Quality & Thoughtfulness
• •Transparency

Best Practices

• •Know Your Voice, Live Your Voice: Define your brand's core personality traits (e.g., passionate, friendly, creative, a bit quirky) and ensure all team members understand and can replicate this voice across all communications, from website copy to social media replies and product descriptions.
• •Speak Like Your Community: Immerse yourself in the language of your target audience (e.g., #BookTok lingo, common phrases used by readers). Use relevant hashtags and engage in conversations authentically, showing you're one of them.
• •Show, Don't Just Tell Your Values: Instead of just saying you're community-focused, actively foster it through Q&As, user-generated content features, and collaborations. If you're creative, share behind-the-scenes glimpses of your design process for stickers or journals.
• •Be Personable and Relatable: Share the human side of your brand. Talk about your own reading experiences, the excitement of new book arrivals, or even small business challenges (like "oopsies"). This builds trust and makes the brand more approachable.
• •Consistency Across Platforms, with Nuance: While the core tone should remain consistent, adapt the specific style for each platform. TikTok might allow for more humor and trend-based content, while an email newsletter might be slightly more polished but still friendly and enthusiastic. Always ensure your core passion for books and creativity shines through.

Social Perception

Supportive of Small Business, Engaged in Book Community, Creative and Unique Products, Responsive and Helpful, Relatable

Copy Examples

• •Unlock new worlds inside your favorite books AND inside our latest Digital Reading Journal! ✨ Beautifully designed to make tracking your reading adventures as magical as the stories themselves. Ready to reimagine your library? Link in bio! #Bibliowonders #DigitalJournal #BookLover #ReadingJourney
• •Warning: May spontaneously start talking about books. 😉 Our 'Villain Lover' sticker is here for all the morally grey character enthusiasts! Hand-drawn with love by yours truly at Bibliowonders. Stick it on your e-reader, laptop, or anywhere you want to show off your bookish heart! #BookishStickers #VillainLove #Handmade #ShopSmall #Bibliowonders
• •Spicy, fantastical, or a cozy contemporary? 📚 Whatever your current obsession, we’ve got trending reads calling your name! As fellow bookworms, we pick every story to bring you joy. Support your friendly Latina-owned bookshop and find your next adventure at Bibliowonders.com! #IndieBookstore #BookHaul #BibliowondersReads #SupportSmallBiz
• •Okay, book besties, spill the tea! ☕ What's that one book you can't stop recommending? We're always looking for new obsessions! Share your faves in the comments below – let's build the ultimate Bibliowonders TBR list together! 👇 #BookCommunity #TBRChallenge #WeLoveBooks #Bibliowonders
• •Audiobook addict? We get it! 🥰 That's why we've partnered with @LibroFM so you can listen to your favorite stories AND support our small, woman-run bookshop at the same time! Every listen helps us keep the wonder alive. Find our curated playlists on Libro.fm! #Audiobooks #LibroFMPartner #SupportIndieBookstores #Bibliowonders