Brand Tone

friendly, approachable, down-to-earth, and enthusiastic

Brand Values

• •Value for Money/Bargains
• •Accessibility/Community Focus
• •Entrepreneurial Spirit/Opportunity
• •Transparency (emerging)
• •Family-Oriented

Best Practices

• •Stay Authentic and Relatable: Continue sharing the journey, the ups and downs of a small business. Use "we" and talk directly to the audience. Let Craig and Jayme's personalities shine through.
• •Emphasize Value and Excitement: Always highlight the bargain aspect. Use enthusiastic language, emojis (where appropriate for the platform), and create a sense of discovery and good fortune for the customer.
• •Keep it Simple and Direct: Avoid overly corporate jargon. Use clear, easy-to-understand language that resonates with everyday shoppers. Get straight to the point about the deals.
• •Engage with the Community: Respond to comments and messages in a friendly and timely manner. Continue to acknowledge and appreciate local support. Foster the "local shop" feel even online.
• •Be Visually Consistent (where applicable): While the products change, the style of photography and videography on social media should remain approachable and genuine, not overly polished, to match the brand's down-to-earth nature. Show the items clearly, perhaps even "in action" or being unboxed.

Social Perception

Perceived positively by the local Runcorn community as a "much needed" shop offering "amazing" deals. There's a sense of anticipation and support for the new physical store. Seen as a source for good deals, liquidation stock, and potentially items for resale.

Copy Examples

• •🎉 RUNCORN, GUESS WHAT?! 🎉 Fresh pallet just landed and it's bursting with goodies! 🤩 We're talking [Product Category 1], [Product Category 2], and a whole lotta WOW at prices that'll make your wallet happy! 😉 Pop down to Church Street before it's all snapped up – you know the drill! #LessThanRetail #RuncornBargains #NewStockAlert
• •✨ Shiny, new, and CHEAPER than you'd think! ✨ Check out this [Specific Product] – perfect for [Use Case]. We've only got a few, so slide into our DMs or visit us in-store ASAP!📍45 Church Street, Runcorn. Who's grabbing one? 👇 #ShopLocalRuncorn #LessThanRetailFinds #BargainHunter
• •Alright bargain legends! 📣 You won't BELIEVE what we've unboxed today! 🤯 Seriously, these deals are INSANE. Stay tuned to see the gold we've got for you this week at LessThanRetail! #TikTokMadeMeBuyIt #LiquidationGold #LessThanRetailRuncorn
• •Your Runcorn Hub for UNBEATABLE Deals! Real People, Real Bargains. Visit Jayme & Craig at LessThanRetail Today!
• •LessThanRetail: Big Brands, Tiny Prices. Your Local Runcorn Bargain Stop!