Brand Tone

Inclusive & Empowering, Chic & Modern, Playful & Creative, Approachable & Appreciative

Brand Values

• •Inclusivity & Diversity
• •Love & Freedom
• •Self-Expression & Individuality
• •Quality & Craftsmanship
• •Sustainability & Ethical Considerations

Best Practices

• •Champion Inclusivity in Language: Always use welcoming and inclusive language that resonates with diverse audiences. Actively showcase and celebrate individuality and different forms of self-expression in all communications.
• •Lead with Empowerment: Craft messages that make individuals feel confident, seen, and celebrated. Focus on how the jewelry helps them express their identity and personal style.
• •Maintain a Chic & Modern Voice: Use contemporary language that is stylish yet accessible. Avoid overly formal or outdated terminology. Keep the tone fresh, aligned with current fashion sensibilities but also timeless in its appeal to quality.
• •Inject Playfulness and Creativity: Encourage interaction and personalization. Use a slightly more informal and engaging tone when discussing customizable options or edgier pieces, inviting customers to have fun with their style.
• •Be Authentic and Transparent: Share the brand's values openly, especially regarding inclusivity and ethical considerations. When discussing materials or community initiatives, be clear and honest to build trust.

Social Perception

Positive Customer Experiences, Appreciation for Inclusivity, Stylish & Unique, Emerging Brand Awareness

Copy Examples

• •Headline: Your Story. Your Sparkle. Uniquely You. Body: At Oluv, we believe jewelry is more than an accessory – it’s a celebration of you. Explore pieces designed to let your true self shine. #OluvYourStory #LoveBringsLove
• •Headline: Dare to Express. Made to Last. Body: From dainty charms to bold statements, find high-quality, contemporary jewelry that speaks your language. What will your Oluv piece say today? #OluvStyle #GenderInclusiveJewelry
• •Headline: Celebrate Every Facet. Body: Our "97 Genders" collection is here – a tribute to love, identity, and the beautiful spectrum of humanity. Wear your pride, share your sparkle. A portion of proceeds supports LGBTQ+ organizations. #OluvPride #HarmonyInDiversity
• •Headline: Mix, Match, Magnetize. Create Your Vibe. Body: Get playful with our customizable charm collections! Spell it out, show your sign, or build a look that’s 100% you. Quality pieces for your everyday (and not-so-everyday) adventures. #OluvIt #DIYJewelry #SelfExpression
• •Headline: More Than Just Jewelry. It's a Movement. Body: Join a community that values love, freedom, and the beauty of being different. Oluv Jewelry: Crafted with care, designed for all. #OluvCommunity #LoveAlwaysWins