Brand Tone

Empowering, Professional, Supportive/Understanding, Approachable

Brand Values

• •Empowerment of Women
• •Confidence
• •Style & Quality
• •Practicality & Versatility
• •Inclusivity
• •Community
• •Trust

Best Practices

• •Frame product benefits in terms of how they help women feel more confident and capable.
• •Balance Professionalism with Approachability: maintain a friendly and understanding undertone, especially in customer service interactions, social media, and email marketing (e.g., "Hey Babe" on the contact page).
• •Focus on Solutions and Benefits: Highlight how Modalady's clothing solves a problem for working women (e.g., finding versatile, flattering, high-quality formalwear) rather than just listing features.
• •Continuously build trust by being transparent and managing expectations across all product lines. Address customer feedback proactively and ensure consistent quality.
• •Promote the sense of community by inviting customers to share their experiences and showcasing their success stories.

Social Perception

A brand that empowers working women by providing high-quality, versatile formalwear that instills confidence and fosters a sense of community. It is seen as professional yet approachable, understanding the challenges faced by its target audience and offering solutions that enhance their personal and professional lives.

Copy Examples

• •"Redefine success, together."
• •"Empowering working women through confidence and self-expression."
• •"Modalady goes beyond clothing; it's about confidence."
• •"We're more than just a clothing brand; we're a community of empowered women."
• •"Hey Babe, Let's chat!"