Brand Tone

Luxurious & Aspirational, Authentic & Cultured, Engaging & Accessible, Confident & Bold, Story-Driven

Brand Values

• •Quality
• •Heritage & Authenticity
• •Luxury & Sophistication
• •Uniqueness & Distinction
• •Customer-Centricity
• •Accessibility (Value for Luxury)

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., "Luxurious yet approachable," "Authentic and story-driven," "Confident and captivating"), provide examples of "do's and don'ts," and list preferred terminology (e.g., using "elixir," "essence," "journey" vs. more generic terms).
• •Weave in the "Journey to the Orient" Narrative: Consistently incorporate language that evokes the brand's Arabian heritage, craftsmanship, and the unique stories behind the scents. Use sensory language that transports the reader.
• •Balance Luxury with Accessibility (where appropriate): While maintaining a high-end feel, use promotions and clear language on platforms like TikTok to make the brand feel attainable and exciting, particularly for a UK audience.
• •Highlight Uniqueness and Quality Ingredients: Continuously emphasize what sets Reef Perfumes apart, such as the quality of oud, saffron, and other distinctive Arabian ingredients, and the "niche" aspect of their perfumery.
• •Adapt to the Platform, Maintain Core Values: While the tone on TikTok might be more informal and fast-paced than on the website's "About Us" page, the underlying values of quality, authenticity, and luxury should still shine through in the messaging. Ensure all copy aligns with the brand's origin story and commitment to "unforgettable" fragrances.

Social Perception

Positive for Scent & Longevity, Growing Recognition in the UK, Associated with Middle Eastern Luxury, Engaged Online Community, Mixed Individual Experiences

Copy Examples

• •Reef Perfumes: Unveil Your Story. An Arabian Legacy in Every Scent. Journey to the heart of Arabia with fragrances crafted from the rarest ouds and most captivating spices. Discover the essence of luxury, bottled for your distinction. Explore the collection.
• •Escape the ordinary. Reef 33 doesn't just scent your skin, it announces your presence. A bold blend of royal saffron and luxurious oud for those who dare to be unforgettable. Are you ready to make your mark? #ReefPerfumes #ArabianNights #LuxuryScent #SignatureFragrance #OudPerfume
• •Experience the Allure of the Orient. For a limited time, buy any two elixirs and receive a third, on us. Your journey into authentic Arabian luxury awaits. Shop Now.
• •Like a secret garden blooming in the desert dawn, our Summer [X] perfume blends delicate [Key Floral Note, e.g., Taif Rose] with a whisper of [Refreshing Note, e.g., White Musk]. It’s the scent of new beginnings, an Arabian dream captured for your everyday.
• •They ASKED what I was wearing ALL NIGHT! ✨ My secret? This Arabian gem from Reef Perfumes UK. Get ready for the compliments! 😉 Link in bio for 2-for-1! #ReefPerfumesUK #ViralPerfume #ArabTikTok #ScentOfTheDay #[SpecificPerfumeName]