Brand Tone

Educational & Informative, Professional & Trustworthy, Supportive & Encouraging, Accessible, Modern & Health-Conscious

Brand Values

• •Health & Wellbeing
• •Quality & Efficacy
• •Education & Transparency
• •Customer-Centricity
• •Innovation
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the brand's tone, key messaging points, preferred terminology, and words to avoid. This ensures everyone creating content is aligned.
• •Prioritize Education: Consistently explain the "how" and "why" behind red light therapy in clear, understandable language. Back up claims with accessible references to science or studies where appropriate.
• •Balance Professionalism with Empathy: While maintaining a professional and evidence-informed stance, always write with the customer's well-being and health goals in mind. Use supportive and encouraging language.
• •Adapt to the Platform, Not the Core Tone: While the style might shift slightly (e.g., more informal on TikTok vs. more detailed on the blog), the core tone of being informative, trustworthy, and supportive should remain consistent across all channels.
• •Focus on Benefits and Solutions: Frame product features in terms of the direct benefits and solutions they offer to the customer (e.g., "reduces joint pain" instead of just "features X number of LEDs"). This makes the copy more compelling and customer-centric.

Social Perception

Users who have purchased often report positive outcomes, Seen as a provider of specialized health technology, Trustworthy for those convinced by the science, Potential skepticism from those unfamiliar with red light therapy, Perceived as a UK-based and potentially reliable option

Copy Examples

• •Unlock your body's natural healing power. ✨ Our ProRed Light Therapy panels deliver targeted wavelengths to reduce inflammation, accelerate recovery, and rejuvenate your skin from within. Learn the science behind the glow on our blog! #RedLightTherapy #ProRedHealth #NaturalHealing #WellnessJourney
• •The ProRed Elite Panel: Experience clinical-grade red and near-infrared light therapy in the comfort of your home. Engineered for optimal power and coverage, the Elite panel is your key to enhanced cellular health, reduced pain, and revitalized energy. Invest in your wellbeing.
• •Ready to feel the ProRed difference? We're committed to providing you with the highest quality red light therapy devices, backed by research and designed for real results. Join thousands of satisfied customers reclaiming their vitality. Your journey to better health starts here.
• •🤯 Hack your recovery! Just 10 mins with ProRed = less muscle soreness, more gains! 💪🔴 #RedLightHacks #FitnessRecovery #ProRedUK #GameChanger
• •Elevate your wellness routine. ProRed light therapy seamlessly integrates into your healthy lifestyle, promoting deeper sleep, clearer skin, and faster recovery. Shine brighter, live better. Discover the ProRed collection today. #WellnessTech #ProRed #HealthyLiving #SelfCare