Brand Tone

artistic, expressive, and introspective

Brand Values

• •Creativity and Originality
• •Self-Expression and Individuality
• •Artistic Exploration and Innovation
• •Emotional Connection
• •Future-Oriented Vision (Aspirational)

Best Practices

• •Develop a "Voice of Persona IMF" Guide: Document key adjectives (e.g., introspective, expressive, artistic, innovative, evocative), preferred vocabulary (e.g., "unveil," "transfigure," "murmur," "essence"), and a "things we don't say" list.
• •Embrace Poetic & Evocative Language: Use metaphors, similes, and sensory details that align with the artistic and introspective nature of the brand. Focus on the feeling and the story behind the art.
• •Tell the Artist's Story Consistently: Weave in Inês M. Freitas's vision, process, and inspiration to maintain authenticity and a personal connection.
• •Ask Reflective Questions: Engage the audience with questions that encourage introspection and personal connection to the art, rather than direct sales pitches. (e.g., "What do you see beyond the blur?", "How does this piece resonate with your inner world?").
• •Visual-Verbal Harmony: Ensure all copy directly complements the visual aesthetic of the artwork. If the art is surreal and introspective, the copy should mirror that mood, avoiding overly casual, loud, or purely transactional language.

Social Perception

The brand is perceived as a source of artistic and design-focused content. The artist's background and projects are highlighted, lending credibility and a personal touch to the brand.

Copy Examples

• •Adorn your everyday with a whisper of the extraordinary. Our cases: where art meets手に馴染む (te ni najimu - fits in the hand), carrying a fragment of a deeper narrative. Discover your Persona.
• •Beyond the surface, a world of untold stories. Each piece, an invitation to see differently, to feel profoundly. What does this artwork awaken in you? #PersonaIMF #ArtisticJourney #ExpressiveArt
• •Persona IMF is more than art; it's a dialogue with the unseen. Born from a passion to fuse digital innovation with the timeless soul of creation, we invite you to explore the extraordinary within the familiar.
• •Wear your wonder. Persona IMF - Curated expressions for the introspective soul.
• •Dare to delve deeper? Explore the collection and let art reveal your unique Persona.