Brand Tone

Enthusiastic, Educational, and Accessible

Brand Values

• •Health
• •Sustainability
• •Ease of Use
• •Education
• •Quality

Best Practices

• •Maintain a consistent tone across all channels, including website, packaging, and email.
• •Focus on the ease of use of your kits, highlighting how simple it is for beginners to grow microgreens.
• •Emphasize the health benefits and nutritional value of microgreens in your copy.
• •Use relatable language that resonates with health-conscious individuals and gardening beginners.
• •Incorporate sustainable practices and the 'grow your own food' aspect into your messaging.

Social Perception

Healthy, sustainable, easy, fun, and educational.

Copy Examples

• •"Link in bio to start your green journey!"
• •"Grow your own nutrient-packed microgreens at home with our easy-to-use kit."
• •"Experience the joy of fresh, homegrown greens in just days!"
• •"Unlock the power of microgreens for a healthier lifestyle."
• •"From seed to salad in under two weeks – it's that simple!"