Brand Tone

Distinct, focused, and authoritative, yet approachable.

Brand Values

• •Differentiation
• •Clarity
• •Focus
• •Quality
• •Authority

Best Practices

• •Clearly differentiate the brand from entities with similar names (e.g., K-Secret, In Essence).
• •Avoid ambiguous use of 'essence' that could lead to association with scientific or unrelated contexts.
• •Focus content on direct references to products and offerings available on kessence.ca.
• •Ensure all content distinguishes the brand from general product listings on platforms like Amazon or HSN.
• •Monitor brand mentions regularly using tools like BrandMentions and Brand24 to address any confusion or misassociation promptly.

Social Perception

Kessence.ca wants to be seen as a specialized, focused brand clearly differentiated from general product listings or similarly named entities, emphasizing its unique offerings and commitment to quality and customer satisfaction.

Copy Examples

• •Discover the unique essence of Kessence.ca: Your destination for [specific product category].
• •Unlike generic 'essence' products, Kessence.ca offers [specific benefits and unique selling points].
• •At Kessence.ca, we're dedicated to [brand values], setting us apart from the rest.
• •Explore the Kessence.ca difference – Quality and [unique brand attribute] you can trust.
• •Don't confuse us with the others. Kessence.ca is your premier source for [specific niche].