Brand Tone

Motivational, Expert, Approachable, Direct, Positive, Energetic

Brand Values

• •Entrepreneurship & Self-Improvement
• •Action & Results
• •Authenticity (Projected)
• •Value Provision
• •Natural Solutions & Quality (for Elixir Guatemala)

Best Practices

• •Develop a "Brand Voice Chart": Document the key characteristics of Josele Vende's voice (e.g., Motivational, Expert, Approachable, Energetic, Direct). Include "do's and don'ts" for language, specific power words, and a common vocabulary (e.g., "equipo," "potencial," "transformar," "éxito").
• •Consistent Persona Across Platforms: While the format changes (e.g., TikTok's informality vs. YouTube's longer-form expertise), the core personality of Josele Vende – the encouraging expert – should remain consistent. Avoid drastic shifts in tone that could confuse the audience.
• •Storytelling with Purpose: Incorporate personal anecdotes and success stories (his own or clients') that reinforce the brand values of self-improvement, achieving results, and the effectiveness of his methods or products. This makes the brand more relatable and the advice more tangible.
• •Audience-Centric Language: Use "you" and "your" frequently to directly address the audience and focus on their needs, challenges, and aspirations. Frame advice and product benefits around how they help the customer achieve *their* goals.
• •Regular Content Review: Periodically audit website copy, social media posts, and marketing materials to ensure they align with the defined brand tone and values. This is especially important if multiple people are creating content. Check that the language used for Elixir Guatemala aligns with its natural and quality-focused positioning while still fitting under the umbrella of Josele Vende's trusted voice.

Social Perception

Josele Vende appears to be perceived by his followers as a knowledgeable and inspiring figure in sales and personal branding. Customers purchasing Elixir may be part of his existing audience who trust his recommendations. The product itself aims to be perceived as a natural, effective, and trustworthy solution for hair care. Trust in Josele Tabora is crucial for the success of Elixir Guatemala and his courses.

Copy Examples

• •Facebook/Instagram Post (Promoting a Sales Webinar): "¿Cansado de que los 'no' frenen tus ventas? 🚀 ¡Es hora de transformar esas objeciones en oportunidades! Únete a mi webinar GRATUITO esta semana y descubre las 3 estrategias CLAVE que me ayudaron a disparar mis resultados (y que tú también puedes aplicar HOY). 🔥 No te quedes atrás, ¡tu potencial es enorme! Link en bio para registrarte. #JoseleVende #VentasExitosas #Motivacion #Emprendimiento"
• •TikTok Video Script Idea (Short Sales Tip): (Upbeat music, quick cuts) "¡Oye, vendedor! 🤫 ¿El secreto para cerrar más ventas? ¡Escucha el DOBLE de lo que hablas! Entiende a tu cliente y la venta llega sola. 😉 Sígueme para más #TipsDeVentas con #JoseleVende. #Emprendedor #SalesHacks"
• •Email Subject Line (for a Course): "Desbloquea tu potencial en ventas HOY MISMO, [Nombre del Cliente] | Josele Vende"
• •Website Copy (Elixir Guatemala - About Us snippet, reflecting natural values and trust): "En Elixir Guatemala, creemos en el poder de la naturaleza para nutrir y revitalizar. Inspirados por la sabiduría ancestral y perfeccionados con la ciencia moderna, cada gota de nuestro Bioestimulante Capilar está diseñada para ofrecerte resultados visibles y un cabello más sano y fuerte. Conoce la historia detrás de nuestra pasión por lo natural."
• •Instagram Story (Interactive Q&A with Josele): "¡Hola equipo! 👋 Estoy aquí para responder SUS preguntas sobre ventas, emprendimiento o ¡lo que quieran! Deslicen hacia arriba y dejen su pregunta. ¡Vamos a crecer juntos! #JoseleResponde #AskMeAnything #Comunidad"