Brand Tone

Informative, reassuring, and slightly aspirational, emphasizing the convenience and effectiveness of home IPL while acknowledging its limitations.

Brand Values

• •Convenience
• •Affordability
• •Effectiveness
• •Safety
• •Transparency

Best Practices

• •Use clear and concise language, avoiding technical jargon.
• •Emphasize the convenience and cost-effectiveness of Beaumiere IPL.
• •Acknowledge potential side effects and the importance of proper usage.
• •Highlight the benefits for users with suitable skin and hair tones.
• •Incorporate customer testimonials and reviews to build trust.

Social Perception

Beaumiere IPL aims to be perceived as a convenient, affordable, and effective at-home hair removal solution, especially for individuals with the right skin and hair tone. It is important to acknowledge that it requires consistent use. They should also aim to come across as trustworthy and transparent, acknowledging limitations and emphasizing safe usage.

Copy Examples

• •"Achieve salon-quality hair removal in the comfort of your own home with Beaumiere IPL!"
• •"Beaumiere IPL: Your affordable solution for smooth, hair-free skin. Consistent use yields the best results."
• •"Is Beaumiere IPL right for you? Check our skin tone chart to see if you're a good candidate for at-home IPL."
• •"Say goodbye to expensive salon visits! Beaumiere IPL offers a cost-effective and convenient alternative."
• •"We're committed to your safety. Always follow the instructions carefully to ensure a comfortable Beaumiere IPL experience."