Brand Tone

Friendly and Approachable, Informative and Trustworthy, Fashion-conscious and Trendy, Enthusiastic and Passionate

Brand Values

• •Quality and Durability
• •Affordability and Value
• •Customer Well-being
• •Handmade and Uniqueness
• •Style and Fashion
• •Customer Satisfaction

Best Practices

• •Tailor your language to be relatable and engaging for your target demographic (e.g., more playful on TikTok, slightly more detailed on product pages).
• •Regularly reiterate the benefits of surgical steel (durable, hypoallergenic, affordable luxury) and the charm of handmade items in your communications.
• •Use a consistent aesthetic in your photography and videography across all platforms that reflects the brand's style (e.g., clean, bright, fashionable).
• •Share information about your materials and crafting process. If items are handmade, showcase that aspect. Honesty builds trust.
• •Respond to comments and messages in a manner that reflects your brand's friendly and helpful tone. Pay attention to customer feedback to refine your messaging.

Social Perception

Positive: Existing reviews suggest customers are happy with the product quality and service. Appreciation for Handmade Quality: The 'handmade' aspect likely resonates well with customers seeking unique items. Seen as a reliable source for surgical steel jewelry: The consistent messaging about the material's benefits helps build this perception. Engaged with trends: The TikTok presence indicates an effort to connect with a younger, fashion-aware audience.

Copy Examples

• •Shine on without a worry! ✨ Our surgical steel necklaces are kind to your skin and stay brilliant day after day. Effortless style, made to last. Tap to shop your new favorite! #AnuszkaJewelry #SurgicalSteel #HypoallergenicChic #EverydayElegance #PolishJewellery
• •Tired of jewelry that irritates or tarnishes? 🤔 Discover the beauty and comfort of Anuszka's surgical steel earrings! Perfect for sensitive ears and designed to keep their sparkle. ✨ Plus, explore our unique handmade scrunchies! Shop now and enjoy 10% off your first order! [Link to website] #Anuszka #SteelJewelry #HandmadeWithLove #FashionAccessories #Hypoallergenic
• •Your daily arm candy, sorted! 🍭 Our surgical steel bracelets are waterproof, tarnish-free, and oh-so-stackable. Which look is your fave? 👇 #AnuszkaBizuteria #JewelryHack #StyleInspo #SurgicalSteelJewelry #TikTokFashion
• •Lovingly handmade, just for you! 💖 Our crocheted scrunchies add a touch of unique charm to any hairstyle. Soft, stylish, and crafted with care – choose your favorite color or order a custom design today! Perfect for gifting (or keeping all to yourself!). #HandmadeScrunchie #AnuszkaHandmade #HairAccessories #UniqueStyle #SupportHandmade
• •Discover Anuszka: Stunning Surgical Steel Jewelry & Unique Handmade Accessories. ✨ Durable, Hypoallergenic, and Always in Style. Free shipping from 75 zł!