Brand Tone

Scientific & Expert, Innovative & Pioneering, Professional & Formal, Collaborative, Purpose-Driven

Brand Values

• •Relentless Inquiry
• •Collective Achievement
• •Dedicated Ownership
• •Accountability
• •Innovation
• •Impact

Best Practices

• •Prioritize Scientific Accuracy: Ensure all claims are backed by research and data. Use precise, unambiguous language appropriate for a scientifically literate audience.
• •Highlight Innovation & Uniqueness: Consistently emphasize the novel aspects of CHP technology and its advantages over traditional methods (e.g., specificity, direct targeting of damaged collagen).
• •Maintain Professionalism: Avoid overly casual language, slang, or hype. The tone should reflect expertise and authority in the field.
• •Be Audience-Aware: While the core tone is scientific, tailor the complexity and focus slightly depending on the channel and target audience (e.g., highly technical for a research paper abstract vs. benefit-oriented for a potential commercial partner).
• •Emphasize Collaboration and Future Potential: Where appropriate, convey a sense of partnership and the broad applicability and exciting future of the technology, particularly in new ventures like personal care.

Social Perception

Scientifically Credible, Innovative Leader, High Potential for Growth, Specialized & Niche, Positive Outlook

Copy Examples

• •Headline for a Research Audience: Unlock the Molecular Frontier: 3Helix CHPs – Precision Targeting for Damaged Collagen Research. Body: Advance your studies in fibrosis, oncology, or tissue regeneration with our revolutionary Collagen Hybridizing Peptides. Precisely detect and quantify collagen degradation to gain deeper insights into disease pathology and therapeutic efficacy.
• •Social Media Post (LinkedIn/Instagram): Innovation in Action: Our latest bioACTIVE CHP platform is transforming how researchers approach collagen-driven diseases. Discover the potential to precisely modulate collagen processes. Link in bio for our newest publication. #CollagenScience #Biotechnology #ResearchInnovation #3Helix
• •Product Snippet for Website: 3Helix F-CHP (5-FAM Conjugate): Visualize collagen remodeling with unparalleled specificity. Our fluorescently labeled Collagen Hybridizing Peptides bind directly to denatured collagen strands, offering a clear window into tissue damage and repair. Ideal for IHC, in-vivo imaging, and 3D cell culture staining.
• •Headline for Potential Partners (e.g., Personal Care Sector): The Future of Anti-Aging: Powered by 3Helix's Breakthrough CHP Technology. Partner with us to harness the science of collagen repair for transformative skincare solutions. Body: Our patented Collagen Hybridizing Peptides offer a novel mechanism to target and address damaged collagen, the key to visibly younger, healthier-looking skin. Explore a strategic partnership to lead the next wave of dermo-cosmetic innovation.
• •Company Mission Snippet (for "About Us" or presentations): At 3Helix, we are dedicated to pioneering novel collagen-targeting technologies. From foundational research tools to groundbreaking therapeutic and cosmetic applications, our mission is to translate scientific discovery into tangible solutions for a healthier world.