Brand Tone

Poetic & Inspiring, Gentle & Soft, Artisanal & Creative, Personal & Approachable, Elegant & Aesthetically Pleasing

Brand Values

• •Artisanal Quality & Craftsmanship
• •Personalization
• •French Origin & Local Production
• •Sustainability & Eco-consciousness
• •Beauty in Everyday Life
• •Gentle Organization & Inspiration

Best Practices

• •Embrace Poetic Language: Use evocative and descriptive words that appeal to the senses and emotions. Think 'gentle,' 'whisper,' 'cherish,' 'inspire,' 'illuminate.'
• •Highlight Artisanal & French Origin: Consistently mention 'handcrafted,' 'artisanal,' 'Made in France,' or 'French design' to reinforce quality and provenance.
• •Focus on Benefits Beyond Function: Emphasize how the products bring beauty, calm, inspiration, or help organize thoughts 'gently' rather than just stating features.
• •Maintain Visual-Verbal Harmony: Ensure the language used in copy matches the soft, elegant, and artistic visual style of the brand.
• •Speak with Warmth and Approachability: Use a friendly and personal tone in customer communications, 'About Us' sections, and social media interactions, reflecting the 'sympathetic and very professional' service noted in reviews.

Social Perception

Positive Customer Experiences, High-Quality & Beautiful Products, Reliable for Special Occasions, Seen as an Artisanal and Creative Business

Copy Examples

• •Atelier Elimagine: Where poetic stationery and artisanal charm meet. Discover French-made treasures to gently organize your thoughts and beautify your everyday.
• •Handcrafted with care in our French atelier, this notebook awaits your unique story. Let its smooth, eco-friendly pages be a gentle companion to your dreams and daily inspirations. Personalize it to make it truly yours.
• •Welcome moments of calm and creativity into your week. ✨ Our new poetic planners, lovingly designed in France, are here to help you organize your days with grace and find beauty in every detail. #AtelierElimagine #PapeteriePoetique #MadeInFrance #GentleOrganization #InspiredLiving
• •Planning your special day? Let Atelier Elimagine add a touch of artisanal elegance with our personalized wedding stationery and engraved keepsakes. Crafted with love in France to make your memories last a lifetime. Explore our collection.
• •A Whisper of Inspiration from Atelier Elimagine 🌸 New Artisanal Arrivals Inside!