Brand Tone

Passionate, Connoisseur-like, Welcoming, Inclusive, Sophisticated yet Accessible, Celebratory, Descriptive and Appreciative (for products)

Brand Values

• •Quality
• •Diversity and Global Selection
• •Customer Experience
• •Celebration
• •Expertise/Appreciation
• •Availability/Reliability

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand voice (passionate, welcoming, sophisticated, celebratory, knowledgeable) with examples of do's and don'ts.
• •Focus on the "Why": Remind customers not just *what* you sell, but *why* – the passion for global tastes, the joy of discovery, and the celebration of moments.
• •Use Evocative and Descriptive Language: Continue using rich, sensory language when describing products, similar to current descriptions, to convey quality and expertise.
• •Maintain a Welcoming and Inclusive Stance: Ensure language appeals to both experienced connoisseurs and those new to exploring different types of beverages.
• •Be Consistent Across All Channels: If social media or other communication channels are developed, ensure the tone established on the website is mirrored consistently to build a cohesive brand identity.

Social Perception

The brand aims to be perceived as a knowledgeable and passionate provider of a diverse range of quality alcoholic and non-alcoholic beverages.

Copy Examples

• •Homepage Banner: Discover Your Next Pour. From global spirits to local craft brews, 789liquor.co.nz is your expert guide to a world of flavour. Let's celebrate, 7 days & every night.
• •Email Subject Line (New Arrivals): New Global Flavours Have Landed! Explore This Week's Curated Collection at 789Liquor.
• •Product Category Introduction (e.g., Japanese Sake): Journey to Japan with Every Sip. Explore our authentic selection of premium Sake, curated for connoisseurs and curious newcomers alike. Kanpai to new discoveries!
• •About Us Snippet (for social media if established): More than just a liquor store, we're your partners in celebrating life's moments. At 789Liquor, explore a world of exquisite tastes, from rare finds to everyday favourites. What are you toasting to tonight? #789Liquor #FineSpirits #CelebrateEveryDay
• •Promotional Post (e.g., for a specific wine): Uncork Sophistication. This award-winning [Wine Name] offers [brief, enticing description e.g., 'a symphony of dark fruit and subtle spice']. Perfect for your next special occasion or simply elevating a Tuesday. Find your perfect pour at 789liquor.co.nz.