Brand Tone

Engaging, direct, educational, and supportive.

Brand Values

• •Quality
• •Effectiveness
• •Accessibility
• •Education
• •Customer Satisfaction

Best Practices

• •Use direct and engaging language to capture attention.
• •Incorporate trending formats like short videos and interactive content.
• •Emphasize educational content related to skincare and K-Beauty routines.
• •Highlight the accessibility and affordability of products for the Venezuelan market.
• •Showcase positive customer reviews and testimonials, particularly those mentioning sensitive skin suitability and excellent service.

Social Perception

A reliable and trustworthy source for K-Beauty in Venezuela, known for quality products, especially for sensitive skin, affordable prices, and excellent customer service.

Copy Examples

• •"Struggling with sensitive skin? Discover our gentle K-Beauty solutions, designed just for you!"
• •"K-Beauty made easy! Learn our simple steps for radiant, healthy skin. #SkincareTips #HaruCosmetics"
• •"Venezuela, we've got you covered! Get your K-Beauty favorites delivered fast and affordably. Shop now!"
• •"See why our customers are raving! ✨ Real results, real reviews. Try Haru Cosmetics today!"
• •"Let's learn together! Jihyun Park shares her top skincare secrets. Follow us for more!"