Brand Tone

Empowering, Spiritual, Authentic, Nurturing, and Friendly.

Brand Values

• •Empowerment
• •Spirituality & Healing
• •Quality & Craftsmanship
• •Authenticity & Self-Discovery
• •Customer Connection

Best Practices

• •Focus on 'You' and 'Your Journey': Address the customer directly and frame product benefits around their personal growth, well-being, and empowerment.
• •Maintain Authenticity Across All Channels: Ensure the tone is consistent from website copy and product descriptions to social media posts, email newsletters, and customer service interactions.
• •Avoid overly 'salesy' language; let the value and intention of the products speak.
• •Highlight the hand-crafted and spiritually inspired aspects of the products.
• •Emphasize the use of high-quality materials and the 3-month warranty against manufacturing defects.

Social Perception

A brand that empowers women through spiritually inspired, high-quality, hand-crafted products. Perceived as authentic, nurturing, and focused on self-discovery and inner strength.

Copy Examples

• •Explore our new arrivals, crafted with this nurturing energy just for you.
• •Our crystal-infused treasures and empowering jewelry are lovingly created to accompany you on your path of self-discovery, helping you to shine your unique light, even in the darkest of moments.
• •Hey there, Sunlighters! Need help with a sprinkle of fun and a whole lot of sunshine?
• •Jewellery for women who want to remember who they are! Radiate sensuality, allure, confidence, and enchantment.
• •Hand crafted with intention, using high-quality materials, designed to nurture the soul and illuminate the spirit.