Brand Tone

Encouraging & Motivational, Empowering, Friendly & Approachable, Positive & Uplifting, Informative & Helpful

Brand Values

• •Accessibility & Convenience
• •Effectiveness & Results
• •Quality
• •Community & Support
• •Wellness & Healthy Lifestyle

Best Practices

• •Create a Brand Voice Chart: Document key attributes of your tone (e.g., "We are encouraging, not pushy. We are informative, not overly technical. We are friendly, not silly."). Include "do's and don'ts" for specific word choices or phrases.
• •Use "You-focused" Language: Frame benefits around the customer's needs, goals, and aspirations (e.g., "You can achieve..." instead of "Our product does..."). This reinforces the empowering and supportive aspects of the Flextone tone.
• •Incorporate Motivational Language Naturally: Weave in words and phrases that inspire action and positivity without sounding generic or insincere. Focus on progress, achievement, and the joy of movement.
• •Maintain a Consistent Level of Formality: Flextone's tone is friendly and approachable but still professional. Avoid overly casual slang or jargon that might alienate some users, while also steering clear of overly stiff or corporate language.
• •Review and Refine Regularly: Periodically audit your website copy, social media posts, and marketing materials to ensure they align with the defined brand tone and values. Gather feedback and make adjustments as the brand evolves.

Social Perception

Effective, High Quality, Convenient, Supportive, Inspiring, Trustworthy (Emerging)

Copy Examples

• •Headline for a Social Media Ad: "Unlock your strongest, most flexible you. ✨ Workout anywhere, anytime with the Flextone Reformer Bar! #HomePilates #FlextoneFit"
• •Email Subject Line for a Promotion: "Your Home Studio Awaits! Get 15% Off Flextone + Free Workout Guide 💪"
• •Instagram Caption for a User-Generated Content Repost: "We LOVE seeing @[UserHandle] crush her goals with Flextone! 😍 So inspiring! Keep glowing and showing us your moves! #FlextoneCommunity #PilatesResults"
• •Product Description Snippet on Website: "Tired of crowded gyms or workouts that don't deliver? The Flextone Pilates Reformer Bar brings the power of a full-body Pilates session right into your living room. Sculpt, strengthen, and stretch with one versatile tool. Feel the difference, see the results."
• •Website Pop-up for Newsletter Sign-up: "Join the Flextone family! 👋 Get exclusive workout tips, early access to new programs, and a special welcome discount. Let's get stronger, together!"