Brand Tone

Innovative & Technical, Confident & Authoritative, Eco-conscious, Solution-oriented & Customer-centric

Brand Values

• •Innovation & Technology
• •Design & Aesthetics
• •Safety
• •Eco-Friendliness & Sustainability
• •Quality & Durability
• •Convenience & Ease of Use
• •Customization & Versatility
• •Global Reach & Expertise

Best Practices

• •Emphasize Eco-Innovation: Consistently weave in the benefits of eco-friendliness (Net Zero, clean burn, renewable bioethanol) as a core part of the innovation and luxury offering, not just an add-on.
• •Focus on Solutions and Lifestyle: Frame product descriptions around how Planika fireplaces solve problems (no chimney needed, easy installation, safety) and enhance a modern, sophisticated lifestyle (focal point, ambiance, indoor/outdoor living).
• •Educate with Confidence: Clearly explain the benefits of complex features (like BEV technology or safety sensors) in a way that is accessible yet authoritative, reinforcing Planika's position as an industry leader and innovator.
• •Showcase Design Aesthetics: Highlight how Planika fireplaces serve as design focal points, enhancing contemporary living spaces with modern and stylish designs.
• •Highlight Global Presence: Emphasize the company's reach in over 100 countries, reinforcing its reputation and expertise.

Social Perception

Planika is perceived as a provider of luxury, convenient, and safe contemporary fireplace solutions known for modern design, advanced technology (especially the BEV system), and eco-friendly aspects.

Copy Examples

• •Experience the future of fire with Planika's intelligent fireplaces, featuring patented BEV Technology™ for a clean burn without smoke, smell, or ash.
• •Planika's Net Zero fireplaces combine cutting-edge technology with eco-friendly design, providing a sustainable and luxurious heating solution.
• •Transform your living space with Planika's bioethanol fireplaces, offering easy installation, modern aesthetics, and unparalleled safety features.
• •As a global leader in fireplace innovation for over 20 years, Planika delivers state-of-the-art solutions designed for convenience, safety, and contemporary living.
• •Discover Planika's range of customizable fireplaces, designed to enhance diverse indoor and outdoor spaces with style, innovation, and eco-conscious technology.