Brand Tone

Empowering, Chic, Approachable, Passionate & Committed, Customer-Focused

Brand Values

• •Style
• •Quality
• •Affordability
• •Customer Satisfaction
• •Empowerment

Best Practices

• •Develop a Brand Voice Guide: Document key tone words (e.g., empowering, chic, approachable, supportive), "words we use," "words we avoid," and an ideal "persona" for the brand's communication. This ensures anyone writing copy understands the desired voice.
• •Focus on "You" (The Customer): Frame copy around the customer's aspirations, needs, and how the products benefit them (e.g., "Feel confident," "Discover your style" rather than just "We sell clothes").
• •Maintain Consistency Across All Channels: The tone used on the website (product descriptions, About Us) should align with social media posts, email marketing, and any customer service interactions.
• •Storytelling: Share the "why" behind Luna Styles. Talk about the passion for fashion and the desire to empower women. This adds depth and relatability to the brand voice. Even small product descriptions can tell a mini-story about the piece or how it makes one feel.
• •Review and Refine: Regularly review written content to ensure it aligns with the brand voice. Get feedback, see what resonates with the audience, and be willing to make small adjustments to keep the tone fresh yet consistent. If there's a lack of social media presence, establishing one and engaging with customers will provide valuable feedback for refining this tone.

Social Perception

Challenging to determine due to lack of specific customer reviews and distinct online mentions for "Luna Styles" at herminafranco.com. The commonality of the name "Luna" in the fashion space can lead to brand confusion. Negative reviews for unrelated "Luna" clothing stores could inadvertently affect a new customer's perception.

Copy Examples

• •Headline for New Collection: Step into Your Radiance. Discover the New Collection at Luna Styles.
• •Social Media Post (Image of a woman confidently wearing an outfit): Elegance is an attitude. Our latest arrivals are here to help you express yours. ✨ #LunaStyles #ChicConfidence #FashionEmpowerment
• •Product Description Snippet (for a versatile dress): From boardroom to brunch, the 'Serena' dress moves with you. Crafted for comfort, designed for impact. Feel effortlessly powerful. Shop Luna Styles.
• •Email Subject Line: Unlock Your Style: Trends & Timeless Pieces Await at Luna Styles.
• •"About Us" Excerpt for Social Media Bio: Luna Styles: Curating chic, quality fashion that empowers you to shine. Style, confidence, and you. ✨