Brand Tone

aspirational yet accessible.

Brand Values

• •Originality and Creativity
• •Quality and Craftsmanship
• •Modernity and Trend-Awareness
• •Nostalgia and Homage

Best Practices

• •Lead with Confidence: Use declarative and assured language. Avoid hesitant or overly descriptive phrasing. The copy should reflect the confidence of someone who is a leader in style.
• •Emphasize Individuality: Frame the clothing as a tool for personal expression. Use words like "your," "signature," and "personal" to connect the brand to the customer's identity.
• •Balance "Luxury" and "Street": Use elevated language to describe quality and design, but keep the overall tone grounded and relatable to a street-savvy audience. Avoid overly technical jargon.
• •Keep it Concise: Let the product's design do most of the talking. Copy should be impactful and to the point, especially for social media and product descriptions.
• •Maintain a Cool and Understated Voice: The brand's coolness comes from not trying too hard. The tone should be effortless and self-assured, never desperate for attention. This will help to solidify its position as a "luxury" streetwear brand.

Social Perception

The social perception of 9TEEN8IGHT is that of an emerging, niche brand within the Japanese and international street fashion scenes. It is likely perceived as a more affordable entry point into the luxury streetwear market. The presence of its products on resale and clearance sites suggests that while it is gaining some traction, it may also be seen as a brand that is still establishing its value proposition. For fashion-conscious consumers who follow Japanese street style, 9TEEN8IGHT is likely viewed as a brand to watch, offering on-trend pieces that allow for personal expression.

Copy Examples

• •Heritage redefined. The new 9TEEN8IGHT collection drops now, blending timeless silhouettes with the raw energy of the street. Discover your new uniform.
• •Perfectly imperfect. Our signature distressed denim is crafted to tell a story from the very first wear. It's not just a pair of jeans, it's a statement.
• •Style isn't just what you wear, it's how you wear it. Show us how you rock your 9TEEN8IGHT. #9TEEN8IGHTstyle
• •Born from the vibrant streets of Japan, 9TEEN8IGHT is a tribute to the bold expression of individual style. We create more than just clothes; we provide the canvas for your creativity.
• •Exclusive access for the discerning. Be the first to explore our latest arrivals and enjoy complimentary shipping on your next order. Elevate your wardrobe with 9TEEN8IGHT.