Brand Tone

Accessible, Inclusive, Value-Oriented, Customer-Centric, Enthusiastic, Affordability-focused, Innovative

Brand Values

• •Accessibility
• •Inclusivity
• •Value
• •Customer Satisfaction
• •Innovation

Best Practices

• •Use an accessible and inclusive tone in all communications.
• •Emphasize the value and affordability of products.
• •Focus on customer satisfaction and providing the best experience.
• •Incorporate enthusiastic and inviting language.
• •Highlight the innovative and revolutionary aspects of the brand.

Social Perception

A brand that is seen as accessible, affordable, and focused on providing a great experience for all customers. It aims to be perceived as innovative and revolutionary within its market.

Copy Examples

• •Come be gerais with us!
• •Everything for everyone: gerais!
• •Join the Loja Gerais family!
• •Democratize access to quality products with the BEST PRICES
• •We always seek to serve all customers in the best way, so that they have a better life, enjoying the best experience