Brand Tone

Aspiring, Convenient, Trendy, Approachable & Friendly

Brand Values

• •Quality: Providing "salon-quality" manicures.
• •Convenience: Offering an easy and quick alternative to traditional nail salons.
• •Self-Expression & Style: Enabling users to achieve trendy and fashionable nail looks.
• •Accessibility: Making beautiful nails achievable at home.
• •Innovation (implied): Through the use of semi-cured gel sticker technology.

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., empowering, chic, easy, innovative, friendly), and "words to avoid." Share this with anyone creating content.
• •Focus on "You" and Benefits: Address the customer directly ("Your busy life," "Get your...") and highlight how the product solves their problems or fulfills their desires (e.g., saves time, saves money, boosts confidence, provides style).
• •Use Consistent Terminology: Stick to consistent names for products, features, and brand-specific phrases (e.g., "semi-cured gel nail stickers," "salon-quality at home").
• •Maintain Visual and Verbal Synergy: Ensure the tone of the copy aligns with the visual branding (website design, product photography, social media aesthetics). If the visuals are modern and chic, the copy should reflect that.
• •Review and Refine: Regularly review all customer-facing copy (website, ads, social media, emails) to ensure it aligns with the established brand tone and values. Gather feedback and be willing to adjust as the brand evolves.

Social Perception

Gel nail stickers, in general, seem to be perceived positively by users who value convenience and DIY beauty solutions. Users appreciate the ease of achieving good-looking, chip-resistant nails. Potential for growth exists with a stronger social media presence. The brand itself doesn't yet have a strong, distinct social perception separate from the general product category.

Copy Examples

• •Headline: Stop Dreaming About Perfect Nails. Get Them in Minutes. ✨ PrettyMani - Salon Style, Your Schedule. Body: Tired of chipped polish and expensive salon visits? Our semi-cured gel nail stickers give you flawless, long-lasting manicures from the comfort of your home. Just stick, cure, and slay! Shop now and discover your prettiest mani yet.
• •Social Media Post (Image: Lifestyle shot of someone easily applying the stickers): Your busy life deserves beautiful nails that keep up! 💅 PrettyMani delivers trendy, salon-quality gel nail stickers that apply in minutes and last for weeks. Effortless beauty is just a click away. #PrettyMani #GelNailStickers #DIYNails #EffortlessBeauty #NailGoals
• •Product Description Snippet: Meet your new nail obsession! Our 'Midnight Glam' semi-cured gel nail stickers offer a rich, deep color with a flawless, glossy finish. Get that professional salon look without the appointment. Easy application, stunning results, and zero dry time. Add to cart for instant chic!
• •Email Subject Line: Your Easiest, Most Stunning Manicure Ever Awaits (Inside!). Body Preview: Forget smudges and long waits. PrettyMani brings you the future of nails with our revolutionary semi-cured gel stickers. Get ready for compliments!
• •Ad Retargeting Copy: Still thinking about those gorgeous nails? 😉 Give your hands the PrettyMani treatment! Easy to apply, ultra-durable, and oh-so-stylish semi-cured gel nail stickers. Click here for 10% off your first order and experience the magic!