Brand Tone

Enthusiastic & Passionate, Trendy & Current, Direct & Product-Focused

Brand Values

• •Love for Football
• •Fan Connection
• •Accessibility
• •Staying Current

Best Practices

• •Know Your Audience - Speak Their Language: Use football-centric language, slang (appropriately), and cultural references that resonate with dedicated fans (e.g., "El Clásico," "derby day," "top bins").
• •Emphasize Passion and Emotion: Football is an emotional sport. Copy should reflect the excitement, loyalty, and pride associated with being a fan. Use evocative words and energetic phrasing.
• •Stay Visually Consistent: Ensure that the tone of the copy aligns with the visuals used on the website and social media. If the imagery is dynamic and modern, the copy should match.
• •Be Authentic and Relatable: Avoid overly corporate or generic language. Share genuine enthusiasm for the sport and the products. Engage with comments and messages in a consistently on-brand voice.
• •Develop a Tone of Voice Guide: Create a simple document outlining key characteristics of the brand voice (e.g., enthusiastic, knowledgeable, trendy, fan-focused) with examples of "do's and don'ts" to ensure everyone creating content is aligned. This is especially important given the potential for brand name confusion, helping to carve out a distinct identity.

Social Perception

Limited Direct Perception, Potential for Brand Name Confusion, General Football Community Interaction

Copy Examples

• •Headline for New Jersey Drop: "FRESH KIT FRIDAY! 🔥 Cop the NEW [Team Name] Home Jersey before it's gone! Show your colours. #PrimeStrikers #[TeamName] #NewKit"
• •Instagram Caption: "That winning feeling starts with the right jersey. ⚽ Gear up like your heroes. Tap to shop the latest [Player Name] look! PrimeStrikers – Wear Your Passion."
• •TikTok Video Concept Text Overlay: "POV: You just found the SICKEST retro jerseys. 😉 Link in bio! #FootballFashion #RetroFootball #PrimeStrikers #MustHave"
• •Website Product Description Snippet: "More than just a jersey, it's a statement. Crafted for the true fan, this authentic [Team Name] [Away/Home/Third] jersey by [Brand like Nike/Adidas] lets you carry your team's pride everywhere. Lightweight, breathable, and ready for glory. Get yours at Prime Strikers!"
• •Facebook Ad Copy: "The season is heating up! 🔥 Don't get caught without your team's colours. Prime Strikers has all the latest official football jerseys. Fast shipping. Shop now and rep your squad! 👉 [Link to website]"