Brand Tone

Knowledgeable & Authoritative, Honest & Transparent, Caring & Supportive, Modern & Clean, Appreciative & Community-Oriented

Brand Values

• •Effectiveness & Quality
• •Natural Ingredients
• •Specialization & Expertise
• •Customer-Centricity
• •Honesty & Integrity

Best Practices

• •Emphasize Expertise & Honesty: Always ground claims in the "formulated by tattooers" origin and the "no gimmicks" philosophy. Avoid overly salesy language; let the product benefits and natural ingredients speak for themselves.
• •Use Clear, Caring Language: Communicate with a supportive and understanding tone, acknowledging the investment (both personal and financial) a tattoo represents. Focus on protection, healing, and vibrancy.
• •Highlight Natural & Quality Ingredients: Consistently mention the plant-powered, carefully selected ingredients and their benefits. This reinforces the value of quality and natural care.
• •Showcase, Don't Just Tell: Utilize customer testimonials, before & after photos (if ethically sourced and high quality), and features of healed tattoos. This provides social proof and visually reinforces the product's effectiveness.
• •Maintain a Clean & Modern Aesthetic: Ensure all visual content (website, social media, ads) aligns with the modern, clean, and professional branding already established. This reflects the quality and integrity of the product.

Social Perception

Positive Customer Perception, Trusted Source for Aftercare, Growing Awareness, Alignment with Market Trends

Copy Examples

• •Headline: Your Art. Our Science. Wundr Tattoo Care. Body: Crafted by tattoo artists who know what your ink needs. Our plant-powered balm soothes, heals, and keeps your masterpiece vibrant. No gimmicks, just honest care. Heal wonderfully.
• •Headline: Ditch the Grease. Embrace the Wunder. Body: Tired of sticky, heavy tattoo aftercare? Wundr balm glides on smooth, absorbs fast, and lets your skin breathe. Natural ingredients, powerful healing. Your tattoo will thank you.
• •Headline: From Needle to Nurtured: The Wundr Healing Journey. Body: Every tattoo tells a story. Let Wundr ensure it’s a beautiful one. Our specialized formula protects your new ink and revives the old, keeping colors bold and lines sharp.
• •Headline: Plant-Powered Healing for Your Priceless Ink. Body: Wundr Tattoo Care is packed with nature’s best – shea butter, coconut oil, vitamin E – to calm, hydrate, and protect. Because your tattoo deserves nothing less than pure, effective care.
• •Headline: Real Results. Real Artists. Real Wundr. Body: Don't just take our word for it. Tattoo lovers and artists are switching to Wundr for its incredible healing and non-greasy feel. See what they’re saying and give your ink the VIP treatment.